Social media is one of the most effective ways to communicate with your brand’s audience. However, figuring out exactly what to post and how to arrange it can be confusing, especially with as many platforms as there are today.

This infographic from MyCleverAgency does an excellent job of breaking down posts for several popular platforms to define best practices and effective strategies for each. It even gives prime time slots for posting on the different networks. Here are some key takeaways from the infographic:

  • Linking back to the relevant article, product, or page is key (not just to your brand’s home page).
  • Visuals are important and should be strategically chosen to highlight the post’s message.
  • Engaging users and even other brands through tags and comments is a great way to grow the post’s audience.
  • Hashtags have different functions on different platforms; use them wisely (learn more about hashtag etiquette here).

About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.