Instagram is a popular visual channel that businesses can use to drive more traffic to their landing pages, build an engaged audience, grow conversions and increase their social presence. However, you need a robust following for your business to benefit from this platform. As your audience grows, your opportunities to engage with users while creating distinct experiences also grow.
Increasing your following means expanding your brand awareness and gaining a wider reach, promoting business growth, and increasing profitability. Discussed below are eight ways to grow your Instagram following.
Leverage Instagram growth services
With Instagram services, you have access to a dedicated team of marketers to help grow your Instagram account exponentially. They allow you to attract more followers, increasing engagement. An Instagram growth service likes or follows potential influencers and lead pages, increasing the chances of gaining more followers. They use tools that help follow relevant Instagram accounts and unfollow the passive ones. This filters your account to achieve active, real Instagram followers who might have an interest in your brand. You can increase engagement through the Instagram growth service, drive more traffic to your site, and increase sales.
Optimize your bio
Using your Instagram bio, you can tell prospective followers who you are, what you do, and the action you expect them to take upon visiting your profile. Your Instagram bio should clearly describe what your business is about, your personality, a CTA, and a link. The in-bio link is the only clickable link you have on Instagram. Use it well.
While some businesses add a standard link to their site, others regularly change it to show recent posts. Nevertheless, you can leverage link-in-bio tools like shop grid to convert a single link into a links catalog. Including a branded hashtag in your bio tells your followers the hashtag they can use to catch your attention.
Collaborate with influencers
Influencer marketing is an excellent growth hack to increase your following. Find influencers with a target audience similar to yours and develop a campaign for promoting your business. For instance, you can find fitness influencers, lifestyle influencers, and more. To find the right influencer, look at their followers’ demographics to determine if they’re a good fit for your business. Influencers usually have many loyal followers and fans who trust the products or businesses they promote. Partnering with one can help attract a new target audience and generate target leads, driving conversions.
Cross-promote your content
Cross-promoting is about posting the same content across different social media platforms, including TikTok, Facebook, and Twitter. This broadens your reach by getting you in front of many potential followers. While this tactic saves resources and time, it effectively increases brand awareness while growing your Instagram audience. Ensure the content is high-quality, unique, and interesting enough to attract potential customers’ attention.
Use relevant hashtags
Hashtags are a great way to grow your following on Instagram. The right hashtags send potential followers to your page. For better results, use industry-related hashtags to make it easy for people to find and follow you. You can also follow relevant hashtags to stay current with industry trends. Brand your hashtags to promote your business and attract relevant followers who are likely interested in your business.
Post consistently
Consistency is a crucial aspect of getting your content seen. Sharing regularly helps you pick up good engagement, increasing the chances of Instagram’s algorithm showing your posts closer to your followers’ feeds. Regular posting means your brand will remain on top of your potential followers’ minds, increasing the chances of following you. While posting frequently is essential, the quality of your content matters more. You can schedule your posts to ensure posting consistency thanks to Instagram scheduling tools.
Engage with your audience
Engagement is a crucial growth element on Instagram as it helps you build a community. Instead of focusing on getting more likes and comments, consider conversing with potential followers. Replying to their comments, liking, or reacting to them increases your chances of getting new followers. If responding to all comments seems like a handful, you can leverage an engagement tool to engage with your audience and increase your following.
Use relevant keywords
Using relevant keywords makes it easier for potential followers to find you on searches. Make your Instagram handle consistent with the one you use on other social networks for people to find you quicker. Use your brand name or variations that prospective followers are likely to use when looking for your brand. Including relevant keywords in your name field improves discoverability depending on the search.
Endnote
A massive Instagram following helps you increase brand awareness, drive more traffic to your site, and improve sales. Consider using these tips to grow your following.