If you’re like a lot of people, you’re probably still learning your way around the whole mobile marketing thing. Oh, sure, you understand the basics, like mobile display, SMS and mobile paid search, but you’re still looking for the right platforms to help you launch your next campaign.
What follows is a list of 13 of the top platforms you can use to create and run a mobile marketing campaign. It’s not a complete list, but it should get you started with some of the top companies out there. (Side note, my company, 60 Second Communications, uses some of these platforms on a regular basis to run campaigns for our clients.)
Here goes:
- 4INFO: This is a company that provides highly-targeted mobile ads — and we mean targeted — as in down to the household level. Better still, they overlay purchase data so that advertisers can send messages to (for example) people who have purchased your product in the past.
- ThumbPrize: This platform allows you to create mobile coupons, mobile sweepstakes, mobile photo contests and mobile lead capture events that can help you grow your sales and revenue. If you’re interested in using mobile as a promotional tool, check out ThumbPrize.
- Millennial Media: If you’re a large, well-known brand with plenty of budget, you’re in good hands with these guys. They have a sophisticated platform and offer full-service support — assuming you have the bling. If you’re a smaller company with a limited budget, you can use some of their self-serve tools to accomplish many of the same tasks.
- Jumptap: Like Millennial Media, Jumptap is a very robust ad network with tons of functionality and support. If you’re looking for in-depth analytics and targeting, then Jumptap may be just what you’re looking for.
- AdMob from Google: This is a tool that allows you to publish mobile ads on apps. For example, if you’d like to run an ad for your product or service on an iPhone app, this is a place to start. Very good for small, medium or large businesses.
- MobClix: This is a mobile ad network that uses an ad exchange for their platform. Ad exchanges are online marketplaces for buying and selling advertising impressions. Developers maximize their revenues by auctioning their inventory to a combination of advertisers, ad networks and agencies.
- Adfonic: This is another tool designed for large businesses, but it’s one of the more well-respected mobile ad networks around. Are you a big brand? This is your place.
- BuzzCity: This is practically a do-it-yourself toolkit for mobile advertising. They have a wide-ranging network with a global reach, but an interface that makes it easy to get started in mobile.
- AirPush: Another well-respected mobile ad network with a wide variety of options and functionality. Winner of the “Best Mobile Ad Network” award at the Mobile Excellence Awards.
- TapJoy: This is a mobile ad network that focuses exclusively on in-app advertising. The platform is very robust and TapJoy is considered one of the more well-respected players in the industry.
- TodaCell: If you’re a global player in the mobile ad world, then TodaCell may be the platform for you. They’re large, well-run and have plenty to offer, if you have the budget.
- xAd: Want to run a hyper-local ad near your business? xAd offers solutions that let publishers monetize their mobile traffic through hyperlocal display ads, sponsored content, enhanced content and organic search results.
- Verve: This is a company that invites publishers to manage their own campaigns through the Verve dashboard. They specialize in working with local publishers, giving those with mobile sites and apps a way to monetize their platforms.
Jamie Turner is the CEO of social media and mobile marketing firm 60 Second Communications and is the Founder of the 60 Second Marketer. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.
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