Flipagram is a relatively new app to the social media world that lets you to create a flipbook of pictures, with background music and fancy titles, which can then be uploaded to any social media site. Bosses will love it because it is free, you’ll love it because it’s fun!
Flipagram can be of great use to companies of all kinds. It’s a new way to get information and promotions out to your followers on all platforms at a fast and fluid pace. It can be used in all sorts of ways — you can share information about products, promote an upcoming event or highlight your workforce or company environment.
Create a Flipbook in a Matter of Minutes
Flipagram is very easy to use — in fact, you can put a flipbook together in a matter of minutes. All you do is choose photos from Instagram, your camera roll or Facebook to include into your video. After you pick your photos you can easily upload them into the app.
The creation page, which is the last step, allows you to add background music of your choice. Adding music is a great way to put your personal stamp to your creation and exude some kind of feeling to your followers.
Add Your Company Logo to Your Creation
Interested in using the upgraded version? For $1.99 you can purchase the rights to add your company’s watermark onto the bottom corner of the video. Cool, right? This is a great way to continually remind the viewer of your brand and it also adds a professional feel to your video.
Share Your Creation on Multiple Platforms
Once you have created the video, go ahead and choose on which outlets you would like to share the video. Your Flipagram creation can be attached to Facebook, Twitter, Tumblr, Instagram, YouTube, Pinterest, email, or you can even paste it to a public link. This makes your Flipbook available on almost all platforms, which makes it much easier to share your video with all of your followers and for them to share it with their friends.
Create Buzz around New Product Lines
Since Flipagram can be used to tell a short story using music, introducing a new product line is a great way to use this new app. Companies can create a short promotional slideshow which could be used to start a buzz about a new line. So, for instance, a clothing company can use Flipagram to introduce their new season of clothing items.
There are brands and businesses across the board that could use this app just to highlight their many cool products and share them with their fans.
Tell a Story
Not only can you share products, but sharing a story with your fans can create an even deeper connection. Employees can share their experiences with the product or brand throughout a period of time or a story can be created with pictures sent in from fans across the world.
In addition to connecting brands to consumers, Flipagram is a great tool to reflect a company’s year in review. What kinds of items were popular? What kinds of moments can employees share? What were some of the stand out moments from this past year? All of these questions can be answered using this app in a fun and creative way.
Share Details from Events
Flipagram can be used to share company events or parties that take place throughout the year with followers on all of your social media sites. As singer Britney Spears has already shown, Flipagram can be used as a promotional countdown video to a product/event debut as she did with her Las Vegas show in December.
The app is also a great new way of showing the rest of the world what it was like to be at the event. Maybe there were celebrities or maybe it was your employees having fun together. What fan wouldn’t want to know what it was like to be present?
Give an Inside Look into Your Company
Above, I talked about being able to introduce your employees to your followers using this app. It is always great to put faces from your company out on the web, but not just some headshot and a brief bio. What about your employees having fun? Or showing the workforce in their environment or happy place?
People want to know what these employees do in their spare time or some other interesting fact that helps them connect to them on a different level. Maybe the senior accountant is no longer the accountant for the day and takes over your company’s Flipagram. He or she could put their own masterpiece together to share with the fans. Now we can see a suit wearing accountant rocking out to Bruce Springsteen or “vegging” out on the beach with their family!
Flipagram can be used for a multitude of advertising strategies. Use these tips and have fun creating; besides, this is just the beginning!
About the Author: Caitlyn Miller is a recent graduate with a BSBA in Marketing from Appalachian State University and is seeking full-time employment in marketing and/or social media.