So you have just come out with your best content ever on your blogsite. You’ve put in a lot of effort in making it the best and hoping it would draw in a lot of traffic to your site. You keep waiting but it does not happen.
At this point you might be wondering what is it you need to do to draw in more readers. This is what this article is for. As interesting as your content is, you have to find ways that will make readers know about your existence on the net. Here are some of the most important tips you need to do.
Look for trending topics related to your content and post on it.
Doing this creates consciousness of your presence in a related website. That only means that you are tapping the right market. You can do this by simply by building your blog around the popular theme. If conversations today centers on topics like beauty pageants, then post something about it.
Use social media to promote your blog.
You can never go wrong with promotional strategies. This is practically a free way of marketing your site. Using social networks will let you reach out to a lot of people who can re-post your site on their walls as well. This will help you generate more traffic and increase your chances of engagement.
Look for appropriate communities to promote your post.
It is just impossible to achieve success by not promoting your post. There are a lot of forums and communities on the internet that openly discuss particular subjects. Some of these require membership while there are others that are open to anyone who wants to join the discussion. All you need to do is to post a comment and create a link to your website. The good thing about doing this is that you are going to penetrate a group of people who have the same interest. Their interest in the same subject is what you are going to tap into.
Let Influencers know that you mentioned them.
First of all, what exactly is an influencer? An influencer is a person who actively participates in discussions in social networks and blogsites. They can promote certain brands that they are loyal to. They have the power to influence by driving awareness and call to action to the sites they are actively promoting. Out of gratitude, you need to repay them back by mentioning them in your post or comments.
Arrange promotional strategies with bloggers who do periodic round-ups.
These activities talk about websites that have the best content on certain subject matters. It is important that you ask the bloggers make mention of you blog site and content. This will create awareness in their community. However, before you can do this, you need to make sure that your content is worthy of mentioning. After this, you have to establish a professional relationship with a publishing blogger. They need to trust you about your site. Once you get past these and the bloggers love your content, you will be seeing more of it in their succeeding round-ups.
Repurposing your post for the future.
This way, you are going to use your beautifully written content that has attracted so much traffic. The difference is that you just need to make changes to keep readers interested and to attract newer readers. This means that your content has the potential of reaching more people. Repurposing allows you to take your content and publish it again using a different format.
Go to similar blog sites and posts and place a comment with your link in it.
To do this, you have to know the difference between a ‘comment’ and a ‘great comment’. The former will have you seen. The latter will you noticed. It will also show the others that you know what you are talking about. Then there is the fact that you can meet other bloggers in the same subject. This is certainly a great way of driving traffic to your content. The more traffic you can generate the better the chances you can create engagement.
Putting up content is not just all about writing and publishing it. Although you can do that but that will not assure you that your site will last. This is the reason why attracting traffic and generating engagement with your visitors is very important. By simply following these suggestions and tips, you will be surprised at the kind of response you can generate towards your content.
About the Author: Julian Hooks is the brains behind the Advertising Commissions digital marketing agency. Helping businesses grow their presence on the web is one of his many passions. Check out his Guide to Local SEO or The Ultimate Shopify Review Guide for eCommerce.