In the past decade, marketing a business has changed drastically. Gone are the days of Mad Men-esque print campaigns, and in its place are digital strategies designed to make your business discoverable on the world wide web.

Now, that concept may seem a little daunting, particularly because ensuring consumers can locate your business on the ever-growing Internet has a lot of moving parts to it. However, there are a few strategies and resources that can make this goal easier to achieve than you could have dreamed.

Below are 5 top strategies that will help you market your business online and the tools that make it possible. Once you master these, your business will be booming in no time.

Retargeting

Retargeting is an easy strategy that will help increase returning users that your brand’s website sees. To put this strategy into layman’s terms, your website can leave cookies on users’ website browsers, thus showing them ads for your product or business even after they have left the site.

A similar tactic called remarketing will collect a user’s information and send them targeted emails based on their viewing patterns, although this is a slightly more advanced strategy that can be utilized down the road.

Retargeting campaigns are incredibly effective, and should be one of the first things you implement when you start putting muscle behind marketing your company.

Tools To Use

Google AdWords is one of the easiest programs you can use to implement retargeting and remarketing campaigns. What’s better? It seamlessly integrates with other Google tracking programs such as Search Console and Analytics.

SEO Optimization

Search Engine Optimization (SEO) should be given special priority for any business. Ultimately, the little things that comprise SEO – such as tags in your website’s code, interlinking, are utilizing keywords in your content – can make a huge difference when it comes to A). ranking on Google, and B). being discoverable to new consumers overall.

Tools To Use

Kickstart your SEO Optimization with the help of an individual expert or SEO agency. They’ll be able to audit your content to see exactly where improvements can be made and how you can achieve them.

And, going off of the above, Google Analytics will give you a good idea of your users, popular content and organic traffic – all of which will inform strategies down the road.

Social Media Management

Fostering a distinct brand personality and company loyalty is important when marketing your business in the digital age, and social media is the perfect tool to achieve that. Not only can you interact with real fans and users to create a community, but you can promote fluffy business brand content, information users will enjoy, and your company’s products for free (or pennies on the dollar, if you’re paying to boost a bit).

Tools To Use

Hootsuite is a great social media management system for newbies and will let you schedule posts, interact with users and compile reports. Sprout Social is a step up, and can track your competitors’ posts and performance and suggest strategies to improve your own.

Email Marketing

You might think, with the prevalence of social media, that email is dead, but in fact, it’s quite the opposite. Research shows that every $1 spent on email marketing can bring in $38 for a company, making investing in it a no-brainer.

Take the time to research your demographic and come up with a consistent campaign schedule that you and your marketing team can sustain. Your bottom line will thank you.

Tools To Use

Mailchimp is the perfect email marketing provider to start with, as it has everything you need and is free for up to 2,000 subscribers. Once your email campaigns really start taking off, providers such as Sailthru use incredible technology that can track users IP addresses and create custom emails on the fly for every subscriber, ensuring they’re seeing products they might actually want to purchase each and every time.

Trending Topics

Whether you’re searching for a blog post topic or hunting down relevant information to share on social media, its in your best interests to capitalize on information people actually care about. Luckily, there are programs that can show you real-time relevancy of news, ideas, videos and more, helping you hone the content you should share with your users and how you should package your own information for maximum impact.

Tools To Use

BuzzSumo is hands-down the most comprehensive tool for discovering trending topics. The platform boasts filtering systems, easy to understand charts, and a support team that can walk you through every feature so your company can get the best results.

Conclusion

All in all, utilizing various marketing strategies to promote your business online may take time, but it doesn’t have to be hard. Whether you enlist a digital marketing agency to help you out or tackle these strategies in house, if you utilize the right tools, everyone will know your (company’s) name fast.