Content, they say, is king. What many people fail to consider is that a king must have a domain in which they can exercise all their powers and sovereignty. For a business such as yours, this domain should be your customers.
Unfortunately, it is not uncommon to see that businesses fail to make the kind of impressions they want on their audience with the content strategies that they have employed. That is the issue we will be tackling today. Rather than giving you a one-time approach to fixing this problem, we will be providing you with a time-independent set of steps that you can always use to stay on top of your game.
1. Identify The Audience
How do you hope to make an impact with your content if you don’t know who it is supposed to go out to in the first place? That is why the first thing you would need to do is identify those your content would be targeted at.
Check your product/ offering, identify what problems it’s solving and use that to look for those that would be interested.
The importance of this is so as to get the most impressions on your content. You wouldn’t expect a low to mid income earner to linger on a Lamborghini advert page just like top managers won’t be interested in content about how to get entry-level positions
2. Address The Audience
Now that you have identified who your content would be valuable for, it is time to create it for them. In line with what your product offers, identify what pain points these people have. Take each one of those points and focus on it.
Describe the significance of that point, how they would be better off without it and just when you have them on a roll, hook them into your offering.
3. Use Important Tools
Business tools are great for a myriad of reasons. They can work to determine if your content is doing as expected while some can also be used to boost your reach. After creating the content as suits different platforms and in line with your buyer persona, you can think about outreach networks.
Your blog and social media accounts are great places to start. You can then seek out solid ad service providers (such as the PowerInbox network) to target other customers that might not even know about either of your blog or social media platforms.
On the other hand, engage some tools that you can use to evaluate actionable metrics. Check out how your content is gaining impressions, how much of those impressions lead to engagement and ultimately, conversions. That will lead us to the next step.
4. Refine Your Buyer Persona
Some tools help you check the statistics of those that visit your content page. Their probable ages, sex, socioeconomic status, and country, to mention but a few. Look at all of these and see if the majority fits into your buyer persona.
If it doesn’t, you may need to refine your buyer persona to fit the needs of those that access your content.
5. Refine Your Content
No matter how good the content is, there is something that can be done to make it better. Following the review of the buyer persona, look to switch things up in the content. Be absolutely sure that your change is for the better lest you ruin the good work that has been going on.
Take these five steps and apply them over and over again in your content marketing and targeting program. Done right, you will be amazed at how much engagement and impression surges you will get after each cycle… every time.