Starting a new business, there is so much to do. Marketing can sometimes feel like one more task to squeeze into your day. What you need is a few quick wins by getting your brand in front of enough people to generate buzz, and eventually, orders.
Here are some quick and easy ways to promote a new business.
Google My Business
When you’ve started a local-based business, it’s easy to forget (or not know) to set up a Google My Business listing. Depending on the local search term that the searcher types into Google’s search engine, several local businesses will be displayed before other results.
The Google My Business listing uses information pooled from other Google services. The services include Google Maps, Google+, Google reviews, and data obtained through Google Analytics too. Also, when you have a unique brand, an information card is shown when searchers look up your brand too.
Once the listing is created with Google, it instantly increases the visibility of your new business. While the website might not rank for relevant search terms yet, the distinctive listing when your brand pops up is a great advertisement.
Slap on a Sticker!
Opening a store in your local neighborhood or being on the ground floor of a small office building, you need to jazz up the windows. Adorn the windows with vinyl die cut stickers or an attractively designed decal that announces the brand’s arrival. Passersby are more likely to notice the brand in their local area and wonder about it.
Die cut custom stickers offer an excellent promotional opportunity. Die cut stickers stand out far more than flat ones. When designed in vibrant colors and eye-catching designs, it’s hard to miss them. Most stickers also come with a long-lasting protective coating; ideal when they might be on display for a few months. Also, consider giving away stickers to loyal customers to spread the word in the local community too.
Be a Guest on Local Podcasts
When authors release a new book, their representatives book them onto podcasts that relate to their target market. It brings their name and the book release to the attention of listeners who might not have heard of them otherwise. Your business should do the same.
Look first for podcasts focused on your local community, industry, or entrepreneurial pursuits. Also, try local radio shows that cover local stories. Come up with a nifty marketing angle that they can hang the segment or interview on. For instance, maybe you have a promotion that’s running every day for the first 200 customers. Find a reason for people to get excited and use it to become a guest on as many podcasts/shows as possible. Brand recognition has now begun.
If you put a little time into marketing every day, your business is more likely to flourish. Contact people and follow up with them a week later without missing a step. It won’t seem like a chore either when you’re doing it a little every day, not all at once to catch up on promotional activity.