The most challenging part of owning a website is getting traffic to the site. Some people invest in pay-per-click advertisements, some people invest in Facebook and other means, but it can all be very costly. Luckily, there are tips and strategies that you can follow to obtain a massive amount of traffic to your site without spending a dime.

SEO

SEO stands for Search Engine Optimization. This is essentially how you optimize your website for ranking organically in search engines. We all know the benefits of ranking at the top of a search engine for lots of keywords; lots of traffic!

Make sure you do keyword research before optimizing your website as this will help you include words in your copy which customers are actively searching for. Also, treat your meta description like an advert for your business; this is the part where you list the benefits of using your service. Here’s google’s meta description:

Learning SEO can feel like a burden as there is a lot to learn; in some cases, it’s advisable to consult with a company such as Planted Tree Digital who can show you how to optimize your site correctly.

Now you’ve got your website fully optimized you’ll need to start building links. “How do I do that?” I hear you ask. Don’t worry – continue reading and we’ll tell you how.

Guest Posting

Guest posting is when you create an informative post for a third party blog. It has many benefits. When you guest post for a website that has substantially more traffic than you do, it gives you the opportunity to transfer some of the traffic to your website as well. When you create content for the other website, you will want to provide a link within the article in which users can click, but more importantly, it’ll give you a certified backlink. This will help give your website more authority and help with ranking your website.

Tip: Make sure the content of the guest post is relevant to your website too!

Using Social Media

We are in an era where everyone is obsessed with Facebook, Twitter, and Instagram. The social media world has gained over millions and billions of active users on a constant basis. Rather than pay to post an advert, why not put in new content along with the proper hashtag instead. This won’t generate as many active readers as an advert might, but it will bring in readers who are already interested in your subject matter as they are the ones most likely to encounter your linked hashtag. Social Media is a powerful tool, so use it to your advantage.

Post Your Blog on Medium.com

Medium.com is a popular blog platform that has received over millions of visitors every day. If you have updated your website or blog post, you can post the content on a medium account. You can also create a link on the account as well. Once it’s posted, the medium platform will update your account, therefore bringing it to the top. This will help bring in visitors to your medium account and onto your website.

Using Backlinks

Using backlinks involves looking for a highly ranked website, and exchanging links with the site owner. This will increase the chance that visitors will click on the link and come to your website. This can further allow Google to target your website and bring it to the top of the ranking list. Make sure to find high quality and highly ranked websites to exchange links with.

With these useful tips and tricks, you can bring a huge amount of visitors to your website. This can help improve your sales, leads, and help you create a fan base. After all, obtaining traffic is the most challenging part for website owners. People often get trapped into using expensive methods such as pay-per-click advertisements, but that is not necessary. With a lot of time, patience, and hard work, these strategies can help you get a good amount of traffic within a month. Some websites might take over six months to a year, but once your website is ranked at the top, you won’t have to do a lot of advertising and you will continuously get amazing results.