It is imperative to the success of your business to market your products through various media channels if you are to succeed in generating leads and securing sales. As there many ways of communicating our thoughts in everyday conversations, there are also many ways of advertising a product.
One such way is through the use of emotions. Many business executives, especially the most upright and serious ones, shy away from emotional appeals. To them, advertising should be more focused on argumentation and being right. So they prefer statistics and results of empirical studies.
Although there is value in tapping into reason when you advertise your product, relying on that alone might put your business in danger. Emotions are an integral part of our existence, and they serve very important functions. We discuss some of them here and include their implications to your advertising efforts.
Emotions are easily understood
Years of study have uncovered that even if we speak different languages, our emotional expressions are somewhat universal. We are able to recognize with a high degree of accuracy happiness, sadness, anger, disgust, and fear just by looking at emotional facial expressions. This finding tells us that emotions might have served an important role in our evolutionary past for them to have acquired such universal comprehensibility.
With that, using emotions in your campaign is going to be an effective way of appealing to a wider audience. If you are successful in integrating emotionality in your ad, many people will get the gist of your message even if it is written or spoken using a language that is markedly different from theirs. Should you need help in integrating emotions into your videos and posters, it may be beneficial to hire an agency such as EraserFarm Ad Agency to ensure effectiveness.
Emotions push us to make decisions
Highly logical economists have long acknowledged that even if it’s desirable to be rational when we deal with money, people don’t rely on reason when it comes to making economic decisions such as which product to buy. Instead, they use feelings. They tend to buy and use what for them is familiar and comforting. They remember products that made them happy.
Consider deciding on a school to attend as an example. Both schools have pros and cons, for sure. If you are to be purely rational, both will be out of the question since their disadvantages will most likely be of equal objective standing as their advantages. However, because of your emotions, some cons are far more impactful than others. And right there, a decision can already be made.
Emotions keep us safe
In the first point, we alluded to the evolutionary value of emotions. They help keep us safe by signaling when to approach something and when to run away from it. If your ad triggers a flood of positive emotions, then there is a very good chance that the person watching or listening to it will buy the product being advertised.