Choosing a good SEO (Search Engine Optimization) consultancy is difficult these days. As an attorney, it’s not unusual to get dozens of emails from SEO companies every day. Many of them make promises that they can bring in thousands of leads for your law practice. With so many confusing claims, it has become extremely difficult to separate the contenders from the pretenders.
It’s imperative to point out that you should seriously consider hiring a search engine optimization specialist if you plan on taking your practice to another level this year. Many aspiring attorneys are now beginning to realize the value of hiring a digital marketing company. It’s time for you to partner with an SEO firm if you are serious about generating more revenue for your business online.
In this article, we will look at the advantages of hiring a search engine optimization specialist and share some valuable tips that can help you choose a firm that will produce positive results.
What is Search Engine Optimization?
Search engine optimization is the art of marketing your website effectively through search engines such as Google. Your prospective clients will use these search engines to find legal representation for a particular issue or problem they need addressing.
The goal of SEO is to get your website on the first page of the search engines. This is called a “First Page Ranking”. If you manage to get a ranking on the first page of the search engines, your firm will get more visibility. This can, in turn, help you get more clients.
However, it could take months or years for you to master the art of search engine optimization. However, you can skip the learning curve by hiring a company that knows how to secure leads from the internet.
Why is the Law Industry Spending More Money on SEO This Year?
The conventional ways of getting leads for a law practice have taken a back seat to the new age of marketing. According to Attorney SEO, people are now using the internet to find lawyers. Lawyers have discovered that getting leads from their website is easy and cost-effective.
However, there is stiff competition on the internet. It is extremely difficult for an attorney to capture leads from the internet if prospective clients cannot find their website. This is the primary reason why more lawyers are now hiring search engine optimization companies that specialize in law firm SEO. With more leads coming their way, attorneys are able to expand their client base.
Misconceptions about SEO
There are many misconceptions about search engine optimization. Let’s take a close look at three of them.
SEO is Expensive
Nothing could be further from the truth! There are many experienced SEO companies offering affordable packages for all industries. It’s also important to point out that hiring an SEO specialist should be viewed as an investment. At the end of the day, your investment will help your practice grow over time.
SEO is a One-Time Marketing Event
Contrary to popular belief, SEO is not a one-time marketing event. Search engines take time to crawl and index each of the pages on your website. It will take weeks or months for you to see positive results when it comes to proper SEO.
You Should Hire the Cheapest Company
There’s an old saying, “You cannot buy steak with hamburger money.” This is especially true when it comes to digital marketing. Hiring the cheapest company may seem like a great idea, but you may not get the best results. In search engine optimization, you get what you pay for!
Ask a Series of Questions
As we stated earlier, it’s not unusual for SEO specialists to flood your email inbox with messages. Many of them will promise you the world, but you must be extremely careful while evaluating them.
You should ask these nine questions during the evaluation period:
- How long have you been in business?
- Do you have any references?
- Do you outsource your work?
- How can I outrank my competition in the search engines?
- What type of keyword phrases are prospective clients using in my area?
- How many leads will you be able to get each month?
- What type of SEO strategies will you be using?
- Can you estimate how long it will take for my site to rank for my keywords?
- What will be my return on investment (ROI)?
Make sure you evaluate the firm’s answers carefully. Their answers will help you make the right decision.
There are hundreds of SEO companies offering their services to professionals in all industries these days, especially the law industry. It’s important for you to hire a reputable SEO agency that will help your site gain better exposure on the internet. Taking heed to the advice in this article will help you find the best agency for your law practice.