Over the past few years, influencer partnerships have become an increasingly indispensable part of online marketing. The figures back this up, with 94% of marketers saying that they find influencer marketing an effective way of building brand awareness and driving sales. In fact, influencer marketing has been found to be so successful that many brands are now choosing it over traditional celebrity endorsements.
So why are more and more brands turning towards influencer partnerships?
According to a survey by Linqia, the top benefit that marketers associate with influencer marketing is the creation of “authentic” content about their brand or product. In the age of Internet 2.0, consumers have more trust in people who they perceive to be authentic and just like them. In fact, 30% of people are more likely to purchase a product based on a recommendation from a non-celebrity blogger, whereas only 3% would do so based on a celebrity endorsement.
Influencer Marketing Boosts Brand Engagement Online
Engagement rates indicate the number of user interactions (e.g. likes, comments, and shares) an influencer generates on their content. Influencers typically have high engagement rates, and through partnerships, brands aim to leverage this to create meaningful discussion around a brand or product which in turn helps to build brand awareness and consideration among a highly-targeted group of potential customers.
If you are interested in learning more about influencer marketing, take a look at the below infographic from the team at One Productions. This informative graphic lays out the benefits of influencer marketing and offers some handy tips which may be helpful for your next campaign.