Marketing campaigns take a lot of effort and resources to get launched. But once you are able to direct your investments towards the right audience, the returns will roll out within a short period. Thanks to the digital revolution, marketing teams now have more than enough strategies to choose from. Here is a list of the 11 most effective marketing strategies that can expedite the growth of B2B businesses.
- Leverage big data to target your clients
In a fast-evolving world where customers are changing day by day, you don’t want to rely on your instincts. So, instead, use big data to predict the purchasing trends. After gaining the relevant insights, you can optimize your campaigns to target the right audience. Successful B2B companies are those that are ignoring their hunches and going after data-driven tools to power their marketing departments. When you are guided by big data and intelligent analytic tools, you may not be tempted to draw wrong conclusions — the data will speak for itself.
- Partnership with allies
As the saying goes, “Two heads are better than one.” When you partner with top marketing agencies in US, you can collaborate with other teams to push forward campaigns. This can be a rewarding move, especially for start-ups. The advantages here that partnerships reduce the costs of campaigns while providing your business the avenue to broadcast itself to larger audiences. Also, another simple way to form a partnership is to collaborate with top influencers. This will allow you to market your brand to new audiences and increase your sales.
- Use Google My Business
Google My Business is a free and fair business promotion website for individuals and organizations to create their business profiles and advertise their brands to online researchers. When you list your service on the Google platform, it becomes easier for search engines to discover your business and show it in search engine results pages. If you add your Google Maps location to the platform, customers can easily find your office. For entrepreneurs who are looking forward to gaining online visibility, Google My Business should be part and parcel of their marketing tactics. Sign up for the free Google business directory, and update your contact information, opening hours, and physical location. It’s possible for you to share multimedia content such as business pictures and videos. One can also take advantage of the analytic insights of the platform to monitor how audiences engage with their business. Insights can help you discover the demographics of your visitors, how they find your business and their location. Finally, the icing on the cake is that the platform attributes afford you the opportunity to include your website URL into your business profile.
- Blogging
Your ability to create great digital content for the leads you generate can determine the effectiveness of your marketing efforts. Blogging has become a key component of modern content marketing principles. A serious business owner may not want to downplay the power of blogging. Research studies have confirmed that digital marketers who incorporate blogging into their campaigns can generate 67% more leads than their counterparts who ignore blogging. Also, marketers who create highly valuable content stand a 13 times higher chance of gaining positive returns on their investments. When you develop a blog for your business, you get to introduce your own personality to the products you offer. More importantly, blogs also create channels for you to build links and boost traffic on your business website. Higher traffic can lead to higher sales if your conversion rate is high.
- Social media marketing
The birth of social networks has opened room for digital marketers to leverage the platforms to their advantage. Companies can create free social media accounts on Facebook, Twitter, Pinterest, and Instagram. Your choice of platform will likely depend on the kind of audience you want to target. For example, if you are using a blog to promote your B2B business, social networks like Twitter and LinkedIn may work better. With more than two billion active users logging into their Facebook accounts each month, digital marketers often use Facebook Ads to target audiences in different geographic locations. After Facebook, Instagram comes next with a whopping 500 million active users visiting Instagram each month. Even though the social engagement rate for Instagram is about 58% higher than that of Facebook, they both work well to market businesses.
- Sponsored links
These are ad links that you create for online searchers who are searching for topics closely related to your business but may not know your brand in particular. When you use sponsored links on social media platforms or on people’s blogs, you can generate leads. However, these links are not for free. You have to pay to promote them. Native ads are one effective marketing strategy that has been well-received by digital marketers. It’s a paid advertising campaign that doesn’t interfere with the experiences of users who are scrolling through your web pages.
- Search engine optimization (SEO)
SEO is a fast-rising digital marketing tool. Unfortunately, only a few people are experts in SEO strategies. SEO refers to the set of principles and techniques used to make web content more visible to search engines like Google, Yahoo, and Bing. When you optimize your website (blog) content, you can gain free organic traffic to your site since your content will rank high in search engine results pages. There are three main ways SEO experts optimize websites — on-page, off-page, and technical SEO.
- On-Page SEO
These strategies deal with the placement of keywords in your content and optimization of your titles, URLs, images, metatags, and other parameters.
- Off-page
It’s also known as link-building or back-linking. Here, marketers focus on building the reputation of their websites by creating backlinks from authority websites and pointing them to their websites. Since search engine algorithms consider backlinks to mean that a site is trustworthy, more backlinks can gain your website a priority in search engine results pages.
- Technical SEO
This aspect deals with how you structure your website to make it friendly to search engine crawlers. If your website is fast and easier to navigate, it adds value to your technical SEO. Overall, this can bring you more advantages.
- Video marketing
It’s easy to capture people’s attention when you show them high-quality videos of your products and services. Videos allow your potential customers to visualize your products in great detail. An impressive viral video can do wonders for your business. A research study conducted by the Aberdeen Group established that B2C and B2B businesses that use video marketing strategies could record annual revenue growth rates of 49% compared to companies that do not use video marketing. So far, Google’s YouTube appears to be leading the race in video marketing. But there are other options such as Drift Video, which supports video marketing and chatting.
- Podcasts
If you want to gain better insights into your marketing efforts, and also showcase your business, podcasts can be of great help. But what exactly are podcasts? Well, they are audio programs produced on a regular basis, and delivered over the Internet in a compressed digital format, and designed for playback on computers or portable digital audio players. When you feature a certain type of content in your podcasts, that’s another opportunity for you to explain in detail the nature of your product, and the solution it offers to your listeners. Also, one good thing about joining a podcast is that you can rely on the audiences of other parties to market your brand. In addition to that, your brand may witness an increase in its online presence since different audiences will verify your business.
- Hosting webinars
Content Marketing Institute has estimated that about 58% of marketing teams use webinars, which is the short form of web seminar. More importantly, 35% of marketers strongly believe that webinar marketing will grow to become essential for many businesses, moving forward. Webinars allow business people to meet, hold discussions, share knowledge and create leads. Because they are usually focused on exciting, trendy topics, business owners can use webinars to impress viewers about their products. You can create a webinar and broadcast it for your leads to view it later. Afterward, you can convert them into your long-term clients if your product resonates with their interests.
- Email marketing
Contrary to popular opinions, email marketing is still a good marketing strategy. Although some people argue that email ads end up in the trash folders of recipients and that they don’t read them at all, it turns out there’s more to email marketing than meets the eye. If you manage to craft your good email campaigns and direct them to the right audience, you’re likely to record positive results. Design a newsletter, and broadcast vital information, encouraging people to sign up for something with their email addresses. You can also decide to send digital resources like e-books. This will keep your communication with customers interactive, and they may reach out to your brand to experience it for themselves.
Marketing teams need to weigh the odds on their tables before they launch their campaigns. With so many marketing options to choose from, tailoring, your strategies can be a daunting task. But once you are able to know your customers, your campaigns will be successful.