by AskJamieTurner | Mar 1, 2015 | Email marketing
Did you know that 91% of consumers check their email on their smartphone at least once a day, and spend, on-average, 9 minutes a day on accessing email from their mobile devices. Furthermore, 71% of users immediately delete emails that don’t display correctly on...
by AskJamieTurner | Feb 5, 2015 | Email marketing, General Marketing
Most of us are perpetually looking for new contacts to add to our subscriber lists. It’s part of life as a modern marketer. The average email list churns by about 30 percent every year, so we have to constantly be on the lookout for new and innovative ways to fill...
by AskJamieTurner | Jan 20, 2015 | Email marketing
The start of a new year can bring many new opportunities for marketers. Unfortunately, this season of fresh starts also comes with its own set of unique challenges. Once the calendar flips to January, many consumers feel compelled to clean hypothetical house – purging...
by AskJamieTurner | Nov 10, 2014 | Email marketing, General Marketing
Email is the first port of call for most sales and marketing teams in the B2B realm owing to its ease of use, comparatively low technology requirements, and the quick turnaround time that it affords. Whether it is a cold call or a pitch, a follow-up with a lead or...
by AskJamieTurner | Oct 26, 2014 | Email marketing
Did you know triggered email messages average 70.5 percent higher open rates and 152 percent higher click-through rates than traditional bulk messages, according to Epsilon? Yup. You read that right. Automation is one of the easiest ways to take your marketing...
by AskJamieTurner | Oct 24, 2014 | Email marketing
There are some things an email marketer can do that while they won’t kill you, they will make you dead to your subscribers. They’re innocent enough mistakes and some not totally egregious errors. However, when not taken into consideration … they can mean the...