Top 52 Social Media Platforms Every Marketer Should Know

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Platforms

In my book, Go Mobile, written with Jeanne Hopkins from HubSpot, we point out that the vast majority of social media platforms can be accessed via mobile devices. That should come as no surprise since the number one way many people access the internet via their smart phones.

Whether you’re accessing your social media platform from a desktop or a smartphone, it’s important to be familiar with all of them. With that in mind, below is a list of the top 52 social media platforms. They’re broken into 3 categories — social media platforms that help you network (like LinkedIn, Facebook, etc.); social media platforms that help you promote (like YouTube, blogs, etc.); and social media platforms that help you share (like Digg, Delicious, etc.).

Ready? Here goes.

Social Media Platforms that help you Network:

Facebook: Mark Zuckerberg started Facebook out of his dorm room for his fellow students at Harvard. Today, toddlers to grandmothers can be found on Facebook. Strengths: Widely-adopted by large segments of the population. Weaknesses: Will the younger generation stay on Facebook once Grandma has “friended” them?

Google+: This is the new kid on the block, but poses a serious threat to Facebook and other platforms. Why? Because it’s just so darn easy to use — the clean, simple interface makes connecting with friends, family and business associates a piece of cake. Google+ was the fastest-growing social network in history and looks as though it’s here for the long-run. Strengths: Ease-of-use and uncluttered environment. Weaknesses: Competition from other well-established social media platforms.

Friendster: A way to stay connected with everything that’s important to you — hobbies, interests, causes, business, etc. Strengths: A simple web-interface makes this easy-to-use. Weaknesses: Not as widely adopted as some other platform-runs. Might have peaked.

hi5: This is a social networking platform that skews a little younger than LinkedIn. Members can play games, watch videos, flirt, give gifts or just hang out. Strengths: It’s a great alternative to MySpace and/or Facebook for the younger crowd. Weaknesses: It may not be the best social networking platform for business.

LinkedIn: This is the Grand Pooh Bah of them all. They’ve been around since 2003, which, in social media terms is also known as “since the beginning of time.” Strengths: Everybody’s on LinkedIn. Weaknesses: Most people have trouble knowing what to do with LinkedIn after they upload their business information.

MyLife: A clean, simple site that helps people connect with family, friends and other relationships. Over 750 million profiles. Strengths: The easy-to-use interface is one of the site’s great strengths. Perfect if you’re looking for an engaging, simple way to connect with old friends. Weaknesses: Not as widely adopted as some other sites.

Ning: This site connects groups of people who are passionate about particular interests, topics or hobbies. Co-Founded by Marc Andreessen, who helped launch Netscape. Strengths: Great for connecting with others who are interested in your area of expertise. Weaknesses: The user interface is so simple and uncluttered that getting started can be confusing. But once you’ve figured it out, it can be a good tool.

Plaxo: Currently hosts address books for more than 40 million people. Helps people stay in touch with “Pulse,” which is a dashboard that lets you see what the people you know are sharing all over the web. Strengths: Graphical user interface makes it easy-to-use. Weaknesses: It’s not as widely-adopted as some other platforms such as LinkedIn.

Twitter: A surprisingly-successful tool that is widely-adopted and used for everything from business to fun and games. Strengths: Used by large segments of the population. Weaknesses: Can be a distraction, especially if you have Attention Deficit Disor … wow, look at that bird outside my window!

XING: XING has more than 8 million subscribers worldwide. It has over 34,000 specialized groups and over 150,000 live networking events each year. Strengths: XING adds new developments to their platform on a regular basis. Weaknesses: Not as widely-adopted as some other platforms such as LinkedIn.

Social Media Platforms that help you Promote:

Bing: Bing, Google and Yahoo aren’t technically social media platforms, but they are tools that can be used to promote your product or service, so we’re including all three in this overview. The technique for using any search engine to promote your product or service is the same so you’ll want to optimize your website so that the search engines see it. By doing so, you’ll drive traffic to your website from the people doing searches on specific topics. Strengths: Bing uses “intelligent search” to make searches even more relevant for the user. Weaknesses: It’s fighting against Google, which is a tough battle. Social Media Tools

Blogging Platforms: These are tools that are used to create blogs. Some of them, like Blogger, Tumblr, Vox or Xanga are straightforward platforms that are great for people who want to do a simple blog about their vacation, their company or their family reunion. If you’re ready to create a more robust blog that adds a lot of SEO value for your website, you’ll want to use Joomla, Drupal, Typepad or WordPress. These are the blogging platforms used by serious bloggers.

Discussion Boards and Forums: Are you interested in creating an online forum where members of your community can engage with each other and offer each other advice? Then a discussion board or forum is for you. The best-known platforms for forums include Lefora, Zoho, Drupal, PhpBB, Simple Machines, Vanila, JavaBB and vBulletin. Strengths: Forums are a great way to build a relationship with customers and prospects. Weaknesses: They require regular, ongoing time and energy to keep them running properly.

Google: Google is technically not a social media platform, but can be used as a social tool to drive visits to your well-optimized website. Strengths: Ease-of-use and pervasiveness. Weaknesses: Are they spreading their brand across too many channels? Does this confuse people? (Answer: Probably not, but we’re struggling to come up with any weakness for Google. They’re just so darn nice, it’s hard to figure out what they’re not good at. They’re even good at not being evil, you know?)

Email Marketing Platforms: Email can often get overlooked in the world of social media, but if you define social media as tools that help you have a dialogue with your customers and prospects, then email falls into the social media category. Popular email marketing tools include AWeber (affiliate link), Constant Contact, iContact, ExactTarget and others. Strengths: Email is a highly measurable way to connect with customers and prospects. Weaknesses: Email marketing requires a concerted, ongoing effort if you’re going to do it right.

Flickr: This is a photo-sharing site that can be used to build awareness and drive traffic to your product pages. If you’re selling hunting rifles or tennis rackets or widgets, you’ll want to use Flickr to a) build awareness for your product and b) drive people from Flickr to your website. Strengths: Flickr is easy-to-use and has a clean user-interface. Weaknesses: Photo-sharing sites are important, but they’re not the very first thing you’ll want to work on in your social media campaign.

Howcast: Wouldn’t it be cool if there was a website where you could watch “How To” videos on the topic of your choice? Well, there is and it’s called Howcast. It’s an extremely worthy-competitor to YouTube. Strengths: A great place to upload high-quality content. Weaknesses: The default is still YouTube. Most people are conditioned to automatically type “YouTube” into their browser.

iTunes: This is not the only podcasting site, but it’s the best-known and most popular. If you’re doing interviews with industry experts or if you’re creating mini-radio shows, iTunes is the place to be. Strengths: It’s a well-known, well-respected platform. Weaknesses: If you don’t create scintillating content, people won’t come back for more.

MySpace: Ahhhhh, MySpace. They arguably started this whole social media thing to begin with. Today, MySpace is primarily used as a congregation point for younger people interested in pop culture. They’re evolving and seem to be finding a niche. Strengths: A well-known social media platform that most everybody has visited at one time or another. Weaknesses: They’re not the ubiquitous social media platform they once were.

More and more people are accessing their social media platforms via smartphone. To learn how to dive into mobile marketing quickly and easily, check out my book, “Go Mobile.”

Picasa: This is a photo organizing, editing and sharing site that’s owned by Google. You can tag photos to enable quick searches by users. Strengths: As with most Google services, Picasa is easy-to-use and loads very quickly. Weaknesses: Photo sharing is important, but it’s not the very first thing you’d want to work on in your social media campaign.

Vimeo: Think of Vimeo as a high-end YouTube. It’s perfect for people interested in sharing their videos with a community of positive, encouraging creative professionals. Strengths: You gotta love a site that oozes upbeat, optimistic, life-affirming energy that Vimeo does. Weaknesses: It’s not a default site the way YouTube is, but that may change in the near future.

Yahoo: Like Google and Bing, this is not technically a social media platform. But it is a tool that ultimately can drive traffic to your website. Be sure to optimize your website so that search engines like Yahoo can see it. Strengths: Yahoo is one of the work horses of the search engine world, so it’s always a good idea to keep it on your radar screen. Weaknesses: Is Yahoo a search engine? An online portal? A web magazine? Perhaps it’s all of these things. And perhaps that’s not a weakness after all.

YouTube: Of course, YouTube is one of the better-known platforms used to promote businesses. The key to YouTube is to keep the videos short and sweet. Make sure they solve the “what’s in it for me” equation. YouTube is perfect for “How To” videos, but it’s not a good place to upload the CEOs annual speech to shareholders. Strengths: YouTube is ubiquitous. Weaknesses: It’s a cluttered environment that can sometimes have some pretty racy videos on it. (Or so we’ve heard.)

Social Media Platforms that help you Share:

Buffer: This social media management tool allows you to schedule Tweets and Facebook updates quickly and easily from your web browser. It’s perfect for people not interested in using TweetDeck or HootSuite. Just sign up, install on your browser and the next time you’re at a web page you want to share, hit the Buffer button and schedule it for sometime in the future. Strengths: An easy way to schedule updates on Twitter and Facebook. Weaknesses: Other platforms offer the same functionality.

Delicious: This is a social bookmarking service owned by Yahoo. When someone tags your article, video or blog post with a Delicious bookmark, it’s the equivalent of a “vote.” The more votes you get, the more visibility your content has on the Delicious website. Strengths: It’s everywhere. Weaknesses: You have to have a lot of traffic and a lot of votes to show up on the radar screen.

Digg: Similar to Delicious in that people vote for articles, videos and blog posts they like. If your content receives enough Diggs, it’s promoted to the front page for millions of visitors to see. Strengths: Like Delicious, Digg is everywhere. Weaknesses: You have to have a lot of traffic and a lot of votes to show up on the radar screen.

HootSuite: This is a tool that allows you to manage multiple social media channels through one dashboard. If you have a company with more than one contributor to your social media program, HootSuite is a good solution. Strengths: A very easy-to-use interface. Simple set-up, yet still powerful. Weaknesses: If your social media program is no more extensive than updating a Twitter account, then HootSuite would be over-kill.

Instagram: A surprisingly fun photography app that’s sweeping the globe. Install Instagram on your smartphone and, next time you take a photo, use it to enhance, stylize and share the photo with others in your network. Strengths: A fun, easy-to-use app. Weaknesses: Other apps provide a similar experience.

MarketMeSuite: This is a social media dashboard that’s similar to HootSuite and TweetDeck. It’s perfect for people who are interested in drilling down a little deeper than either HootSuite or TweetDeck allow you to do. You wouldn’t want to use MarketMeSuite in addition to the others, but instead of. If you need a more in-depth experience, MarketMeSuite may be just what you need.

Path: A location-based social sharing app that allows you to share photos, memories, music, thoughts and other moments with friends in your social media circle. Strengths: A fun way to share your life journey with friends. Weaknesses: Heavy competition from intrenched competitors like Facebook, Google+ and others.

Pinterest: We live in a visual world and Pinterest leverages that. Tired of reading long blog posts (like this one) but still enjoy skimming through images that are worth 1,000 words? If so, then Pinterest is for you. Just visit the site, sign up and start sharing images by re-pinning them to your profile. Strengths: A visually-appealing way to share information with followers. Weaknesses: Competition from a wide variety of other social media platforms.

Quora: This is the perfect place to go if you’re interested in asking a question that requires an expert answer. Just type in a question you have about any topic and Quora will provide answers from other users. Quora is frequented by smart, well-educated users, so the answers tend to be very helpful and well-thought-out. Strengths: A simple, easy-to-use platform. Weaknesses: A simple Google search can sometimes offer the same quality of answers.

Reddit: Similar to Digg and Delicious. Reddit is a source for what’s new and popular on the web. Users can vote articles up or down on the site, so readers can check out the hot, trending topics from blogs, newspapers and other sources around the globe. Strengths: Like Digg and Delicious, Reddit is everywhere. Weaknesses: You have to have a lot of traffic and a lot of votes to show up on the radar screen.

Scribd: This is the largest social publishing and reading site in the world. You simply upload your speech, ebook or PowerPoint presentation to the site so that others can be awed by your wisdom and expertise. Strengths: A great way to potentially get your content in front of thousands of readers. Weaknesses: There are a lot of other people competing for the same eyeballs.

SlideShare: One of the better-known places to upload your content for sharing with others. Take your PowerPoint, your ebook, your Podcast or just about any other content and share it with the SlideShare community.  Strengths: Like Scribd, SlideShare is a great way to get in front of a large number of visitors. Weaknesses: There are a lot of other people competing for the same eyeballs.

StumbleUpon: Very similar to Digg, Delicious and Reddit. When you rate a website that you like using StumbleUpon, it’s automatically shared with like-minded people. And it helps you find great sites your friends recommend. Strengths: StumbleUpon helps spread your content to people not regularly exposed to your products and/or services. Weaknesses: Competes with several other well-established tools, like Digg, Delicious and Reddit.

TweetDeck: Like HootSuite, TweetDeck provides a way to track many of your social media channels on one dashboard. It can be a time-saver and a productivity-enhancer, assuming you’re not easily distracted. Strengths: It’s very easy to set-up and get started. Weaknesses: Like all dashboard tools, it can lead to distractions for employees who are easily … Whoa! Is that a fly on the ceiling or just a speck of dust?

Wikipedia: It still amazes us that this user-generated encyclopedia is run by just a few dozen employees (along with hundreds of thousands of contributors around the globe). It’s a great tool for legitimate entries. Don’t try to game the system by adding overly-promotional posts. But if your entry will be helpful to the Wikipedia community at large, have at it. Strengths: It’s a great tool for uploading legitimate, helpful content about your product, service or company. Weaknesses: If your target market is over the age of 40, they might struggle with Wikipedia’s miniscule type.

Yelp: This platform offers user-generated reviews on cool places to eat, shop, drink, relax and play. Yelp has an augmented reality Smart Phone application that makes using it on the run a blast. Strengths: User-generated reviews are a great way for customers and prospects to find out about your business. Weaknesses: Some people try to game the system with faux reviews, but Yelp does a pretty good job of keeping those faux reviews at bay.

Do we accurately describe the platforms? Are there any important platforms that we’re missing? Are there any that should be deleted from the list?

Do tell.

Thanks!

About the author: Jamie Turner is the Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.He is also a popular marketing speaker at events, trade shows and corporations around the globe.

Social Media Platforms

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  • http://howtosellyourvideos.com Kim Miller

    For web video there is also Vidder.com

    And I don’t know how you would categorize these but eBay and Amazon.com have strong social media components and applications if you have a business selling products.

  • http://www.60SecondMarketer.com Jamie Turner

    Kim, you make some great points. Thanks so much! Great input.

    Best,
    Jamie

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  • Daniel

    Don’t forget about foursquare

  • David Grocer

    If possible, it would be more helpful to add perspective on level of activity, especially with regards to the platforms. For example, the number of members/profiles on LinkedIn or MyLife is not nearly as important as how many times per week or month someone accesses the platform and how long they are active in a session. Said another way, it’s more important to know that 50 million (made up number) members access LinkedIn weekly and spend an average of 30 minutes per session than how many profiles they have. Even if you don’t have specific numbers, alluding to it relatively would add important perspective (e.g. LinkedIn members tend to visit the site more often and for longer periods of time than other sites).

  • http://www.60SecondMarketer.com Jamie Turner

    David, that’s terrific advice. You’re absolutely correct — it’s not about quantity it’s about quality. More specifically, it’s about the depth of engagement people have on each of these.

    Thanks for your update. I hope you’re doing well.

    Best,
    Jamie

  • http://www.gmig.co.uk Jason Rudland @ GMIG

    A great resource, thank you. I would add twitterfall.com – the best way (for me) to listen to the buzz on Twitter.

  • http://nikolasallenart.com Nikolas Allen

    For video, I might add REVVER and BLIP.TV

    Otherwise, quite the comprehensive list.

    I just hope I don’t have to go and create 47 more profiles now that I know about all these! Hmm, maybe I’ll just be selective :)

    @nikolas_allen

  • http://www.60SecondMarketer.com Jamie Turner

    Good point, Nikolas! I’ll add Revver and Blip.TV to the final version. Best, Jamie Turner

  • Anonymous

    Thanks for the info! Helpful! nnBtw, The share tools at the bottom, what kind of plugin is that? Sociable? And the follow me tab on the left? Thanks a bunch!!

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  • http://www.60SecondMarketer.com Jamie Turner

    Thank you so much, Jackie! I appreciate it! Best, Jamien

  • Sabine Taylor

    Thank you for the tips. So many platforms to follow. For me I going to try yo master about four platforms and move on. @live_alpharetta

  • Jay Granat

    Very interesting. I tweeted about this.

  • http://www.60SecondMarketer.com Jamie Turner

    Great, Jay! Thanks for Tweeting about this!

  • NHayden

    It’d be great to hear about how these platforms have worked (or otherwise) for marketers. In B2B, I am struggling to see a return for my efforts with FB and Twitter. Is it all a waste of time?

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, NHayden. nnGreat question. And the answer is … no, social media is not a waste of time, provided you understand that a properly-executed social media campaign takes time and won’t run itself. nnI advise small businesses to devote a minimum of 1/4 to 1/2 of a full-time-employee’s time to social media, if they want to see results. (Larger organizations need 1 to 10+ employees.)nnCan you do B2B social media in your spare time between everything else on your plate? Sure, but you won’t see any results. You have to devote 1/4 to 1/2 of a full-time employee’s time to gain any traction. Otherwise, you’re wasting your time.nnMy book goes into this in detail. It’s available at Barnes & Noble, Borders and Amazon. (Here’s a link to the page at Amazon: http://tinyurl.com/2aoddzsnnYou can also take a spin through several pages of the book on the 60 Second Marketer website by clicking here: http://www.60SecondMarketer.com/BookstorennGood luck!nn– Jamie

  • http://www.jolydesigns.com Jo Ellen Lyons

    Jamie–nWe met in Austin this past year. At the time I was working for a company that buys and sells business jets. Now, I’m on my own and launching a marketing and design studio–hoping to help build small businesses with creative solutions to their marketing needs.nnFor Christmas, I’m asking Santa for your book. You are my guru!nnMerry, merry!nnJo Ellen Lyons

  • VeroniqueL

    Thanks for this precious info. I will add your blog to my netvibes.nVeronique (Paris- France)

  • VeroniqueL

    Thanks for this precious info. I will add your blog to my netvibes.nVeronique (Paris- France)

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks, Veronique. Glad you like the site!

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Jo Ellen –nnThanks so much for your kind comment. I love Austin. It’s one of America’s great cities.nnGood luck with your business. I’m sure you’ll knock it out of the park. Besides, you now have the best boss in the world — you!nnTake care,nJamie

  • http://mbt--shoes.us Mbt Shoes

    When are you going to post again? You really inform a lot of people!

  • http://pulse.yahoo.com/_MEIGWA4FFG2E3TST4NAH67NILY michael p

    nice list. I would point out that friendster, for whatever it’s worth, came out a full year before myspace and was very clearly the inspiration for myspace and almost all the other similar sites.

  • Matt Church

    Love it. Great list. Basically jump starts anyone’s understanding of social media. mattchurch@thoughtleadersglobal.com

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Matt. Thanks for your kind words about the list. I’m really glad you found it helpful!

    Best,
    Jamie

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  • http://www.mediafiche.com Mediafiche1

    thanks jacmie,i think you have provide the best information about the social media platforms,i knew about some of them but some are still new to me,thanks for sharing

  • http://www.60SecondMarketer.com Jamie Turner

    Glad you found it helpful! Thanks.

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  • http://woodworkingplansdiy.org Woodworking Plans

    Wow! I only know 10 websites out of 52 you have listed.

    Just a heads-up, you can also use Facebook and Twitter to promote your businesses. I use both to promote mine. :)

    Dee – Woodworking Plans

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  • http://twitter.com/ShadowProIT ShadowPro IT

    I’m also in B2B and just setting up the social media side.
    I can see Facebook, Twitter, et al, being a large time swallow for relative small gains, but what about blogging?  

    Would you extend that also into small business blogging?There is a lot written regarding web publications conferring expert status upon the author and the business.

    Simon,

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Simon –

    Thanks for your question about the best social media platforms for small businesses. I agree with you — Facebook, Twitter, etc. might take an inordinate amount of effort to get the traction you need. (I always say a social media campaign needs at LEAST 1/4 to 1/2 of a full time employee’s time to make it work. More if you’re a larger corporation.)

    Your instinct is correct on this one — blogging and, in my opinion, email marketing might be best. But remember, you’ll need to blog 2 to 3 times a week about topics that are of interest to your prospects and customers in order to make headway there. The alternative to that is a weekly e-newsletter.

    Good luck!

    – Jamie

  • http://twitter.com/ShadowProIT ShadowPro IT

    Thanks Jamie,

    I like blogging any way so that fits in fine.

    Thanks for your time to reply.

    http://shadowpro.com.au/pro/page/category/smb-it-blog/

  • http://www.facebook.com/discountboxin Abhishek Kumar

    Hey how about http://www.discountbox.in It is a social media platform around offers. It is innovative approach for shoppers to explore discounts, offers & sale around them and for businesses to promote their offers.
    Innovative & Creative :)

  • http://www.bbqislands.org/ BBQ Islands

    If you
    are doing FB and Twitter in a write way than it is never worthless.It can
    help you to build more trust but you should also focus on search to make the
    situation better.

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  • showboat1013

    I think a section that could of been included is way to connect with friends and family. A few of the websites that you had listed above would more than likely get re-used, like Twitter, Facebook, Myspace, etc. They would get used however for different ways and they have different strengths and weaknesses than already stated because they are pertaining to a different topic. Another source that is great to connect through social media, I think, is Skype. Skype makes it easy for family and friends to talk to each other if they do not live near each other. A strength would be that you are able to see the person that you are talking to. They can show you new things they got or even if they got a new hair cut. Every body likes a picture than being described what something looks like. A weakness would be that you need to have a webcam to use the full purpose of Skype. 

  • http://www.dialogueuk.com/language_training_subs.asp Language Training

    Thanks for such an informative post.Really you have provided a bunch of great information regarding social media.

  • http://www.60SecondMarketer.com Jamie Turner

    Glad you liked the post. Thanks!

    We have an e-newsletter that provided additional information. If you’d like to sign up for that, you can do so here: http://goo.gl/FXmgc

  • Daniel Kelly

    Good article. 

    Thing about Facebook that I tell everyone that works in my field (business development) that URKS ME….Facebook is only good for promoting businesses that provide consumer products and services…for businesses that are b2b focused…it is not worth putting much time into the page…maybe set up a simple page that can be used as an extra tentacle to lure people to your company’s primary website.
    Facebook is a bubble that will burst.  AOL instant messenger used to be the standard for instant online communication….Facebook and Twitter have changed that.  Something else will come along eventually…perhaps one of the 52 listed above! : o

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  • Suzanneeaster

    I love posts like this because they are extremely useful.  Yoono also helps you share

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  • Video Streaming Social TV

    Amazing your site because very information i hope being a good site.
    Thank you..

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks for your kind comments about the 60 Second Marketer.

    Don’t forget, you can sign up for our e-newsletter that provides additional tips. To see a sample, click here: http://www.60SecondMarketer.com/Enewsletter

    Thanks!

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  • http://www.dandyid.org/id/quaishaat Q.Anquinette

    Thanks for the list. I will definitely purchase the book!

  • http://www.dandyid.org/id/quaishaat Q.Anquinette

    I agree! I’m more on Google+ and Twitter than on Facebook.

  • http://www.thesearchsource.com/ John Lucifer

    I think you posted a valuable article for this website. To
    be honest they all r good sites. I think
    this is the best information provided by the site. This is very helpful for me
    for understanding the concept of social media sites very easily. Thanks for
    sharing with me.

  • http://www.60SecondMarketer.com Jamie Turner

    Glad you enjoyed the post, John. Come back again soon!

  • http://www.60SecondMarketer.com Jamie Turner

     Hi, David — A looooong time ago, you left the message asking about the tools on the 60 Second Marketer website. Your question slipped through the cracks. The answer is that it’s Socialholic, which is a WordPress plugin. But you probably know that by now.

    Sorry I missed this the first time.

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  • http://tammiblogging.wordpress.com/ Tammi

    Extremely useful, clear and concise. Thank you, it helped me a lot!

  • http://www.60SecondMarketer.com Jamie Turner

     Hi, Tammi — Thanks for the follow-up. I’m glad it was a help!

  • Nexusfast123

    The fact that there are 52 (and the rest) is the real problem. The vista is so fragmented as to be meaningfulness.

  • http://www.60SecondMarketer.com Jamie Turner

     Hi, Nexusfast. You have a good point — there are too many social media platforms to be able to focus, so I keep my eyes on the main ones: Twitter, Google+, YouTube, Facebook, Pinterest, in that order.

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  • sylvie

    i saw many sites here that i have never know exist.

  • Liad

    Thanks for the list, very useful info. Another useful social media marketing app you didn’t mention is Oktopost, which is used mostly for b2b social marketing.

  • http://www.60SecondMarketer.com Jamie Turner

     Thanks for the info, Liad. I appreciate it!

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  • SusieQGuru

    Great summary Jamie! but I do believe you missed FourSquare..Some good industry specialized sites for drs. lawyers and musicians/artists…HealthTap…Avvo…Reverbnation…
    Also for photos I use Likes.com and Mobli!
    Thanks Jamie!

  • http://www.60SecondMarketer.com Jamie Turner

    Point well-taken, Michael. Thanks for stopping by.

  • http://www.60SecondMarketer.com Jamie Turner

    Good point, Susie. I’ll definitely add FourSquare in. Thanks!

  • terry

    Jamie, you also missed Keek, a relatively unknown Canadian based tool, a simple new way to share videos with friends. It just hit 50 million users recently.

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  • SusieQGuru

    Jamie…as long as you are creating the greatest summary of all time…I .thought of a few more sites that I have personally. used for my clients depending on their industry….Manta…See.Me…Likes…MerchantCircle…Klout…BranchOut…Yext…Reverbnation
    You are the best!

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks for letting us know about Keek, Terry. I’ll have to check it out!

    Cheers,
    Jamie

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Susan — Thanks for including the other platforms. Much appreciated. Keep us posted on any other new tools you learn about.

    Cheers,
    Jamie

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  • Breanna

    Great Article, thanks for the info!

  • http://www.60SecondMarketer.com Jamie Turner

    Hi Breanna — Glad you enjoyed it! We’ve had a great response to this article.

    Cheers,
    Jamie

  • Leslie Beckman

    It isn’t clear to me what ‘Regional’ is in the graphic “What platforms are brands using?”

  • http://www.60SecondMarketer.com Jamie Turner

    Glad it was helpful to you, Alexandria. Thanks for stopping by!

  • http://www.60SecondMarketer.com Jamie Turner

    Good question, Leslie. I keep forgetting that we have a global readership base, so I need to clarify charts like that. In the case above, those statistics are for the U.S. Thanks!

  • http://www.gamelanllc.com/ Matthew White

    A nice, helpful list here. Thanks for posting!

  • http://www.60SecondMarketer.com Jamie Turner

    Glad you like it! Sign up for our e-newsletter and you’ll get posts like these all the time. :-)

    Cheers,
    Jamie

  • http://kimrandall.me/ Kim Randall

    Great compilation. Surprised to see that Hi-5 is still hanging in there, but honestly am happy to see it
    .

  • http://www.60SecondMarketer.com Jamie Turner

    Hi Kim — Yup, Hi-5 is still hanging in there! Thanks for stopping by.

    Cheers,
    Jamie

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks for sharing your thoughts, Mark.

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  • http://1776media.blogspot.com/ Mike Bertelsen

    good post…. excellent reference..THANKS!!

  • http://www.60SecondMarketer.com Jamie Turner

    Glad it was helpful, Mike!

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  • http://elrhaziotmane.blogspot.co.uk/ Otmane EL RHAZI

    Nice list. Great work here mate. I will share your article for the joy of others.

  • http://www.60SecondMarketer.com Jamie Turner

    Sounds great, Otmane. Thanks!

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  • Corrie McDonald

    Thanks for the insight. As the CMO for a start-up, this was a great place to start for research.

  • http://www.60SecondMarketer.com Jamie Turner

    Glad it was of help, Corrie!

  • chuck

    Does anyone know anything about SocialZing???

  • http://www.60SecondMarketer.com Jamie Turner

    I hadn’t heard of it before, Chuck, but it looks like it would be worth exploring. Here’s a link for the members of the 60 Second Nation who want to check it out: http://is.gd/rm4KSL

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