If you’re like a lot of marketing directors, you’re probably still trying to wrap your mind around this whole social media ROI thing.
After all, it’s not all that difficult to launch a Facebook/YouTube/Twitter/LinkedIn campaign. But it is hard to calculate the success of your campaign on an ROI basis.
With that in mind, I created a 1950s-style cartoon story that walks people through the entire ROI calculation process. (You’ll have to excuse my sense of humor in the cartoon — it can get a little sketchy at times.)
My intent was to create a document that people would want to share with co-workers.
Better still, I wanted to walk people through some of the more complex issues like Customer Lifetime Value, Cost Per Sale and the Hub-and-Spoke model. (All of which are covered in-depth in “How to Make Money with Social Media,” the book I co-wrote with Dr. Reshma Shah.)
In any case, I hope you enjoy the presentation below. Feel free to click the little buttons at the bottom if you’d like to share it with others via Twitter, Facebook or email.