So as it turns out, content marketing is as big a deal as everyone says it is. This infographic was created by Wishpond based on stats collected by Salesforce, and it clearly illustrates the need for a content marketing strategy.
Some of the stats included in the graphic are:
- Social media and blogs reach 8 our of 10 internet users.
- 61% of B2B marketers rate webinars as the most effective content marketing tactic.
- Social media and blogs account for 23% of all time spent online.
- 68% of consumers spend time reading content from a brand they are interested in.
The numbers speak for themselves — content marketing is not just an effective but now an imperative part of your marketing strategy. Here’s the full infographic: