[INFOGRAPHIC] The State of Content Marketing

114 Flares Twitter 55 Facebook 14 Google+ 4 LinkedIn 19 Pin It Share 2 Buffer 20 114 Flares ×

  @Symbol

So as it turns out, content marketing is as big a deal as everyone says it is. This infographic was created by Wishpond based on stats collected by Salesforce, and it clearly illustrates the need for a content marketing strategy.

Some of the stats included in the graphic are:

  • Social media and blogs reach 8 our of 10 internet users.
  • 61% of B2B marketers rate webinars as the most effective content marketing tactic.
  • Social media and blogs account for 23% of all time spent online.
  • 68% of consumers spend time reading content from a brand they are interested in.

The numbers speak for themselves — content marketing is not just an effective but now an imperative part of your marketing strategy. Here’s the full infographic:

Infographic_content_marketing-640x2823

 

About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

Print Friendly
  • http://www.callboxinc.com/ Julie Dawn Harris

    Infographic drives traffic to your website blog by its nature as people like, share and click and it has a lot of benefits when you include infographic in your content marketing.

  • http://www.60SecondMarketer.com Jamie Turner

    Great thoughts, Julie. Glad you found it helpful!