30 Reasons Why Pinterest Will Rule Social Media in 2014 [INFOGRAPHIC]

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As much as we would like to think Facebook is the most powerful social media tool, our friends at Omnicore make a good argument that Pinterest has really picked up the pace and is here to rule over all the other social media tools.

Here are the key points from the infographic:

  • Pinterest has 70 million users
  • There are 2.5 million monthly page views
  • Pinterest attracts 1090 visitors per minute
  • Pinterest user stays on the site for 15.8 minutes
  • Pinterest is overwhelmingly used by women with a 83% women to 17% men ratio
  • Pinterest is most popular among 35-54 years old users followed by 32% of 18-34 years old users
  • 50% of US moms who use Pinterest would follow a brand if rewards were offered to them
  • 81% of U.S. women online trust Pinterest as a reliable source for information and advice
  • Pinterest tops the chart with the most activity in categories such as cooking & dining, DIY & crafts, health info, funny & human interest, fashion & beauty, and tech
  • 90% of US online specialty retailers use Pinterest
  • 46% of online shoppers in the U.S. have made a purchase based on a recommendation via Pinterest

Ready for more? Great. Here’s the full infographic:


About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

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  • typofinder

    what is coocking? typo fail!

  • http://www.60SecondMarketer.com Jamie Turner

    Good eye, typofinder. Nver would have sptted that if youu hand’t pointed it out.

  • http://traveljunkette.com/ Susan Shain

    I wasn’t going to mention it, but after seeing the other comment — there are a lot of typos! “rhich” “lates” and “rhings” under the “Reasons for Using Pinterest.” Still an interesting infographic though!

  • http://www.60SecondMarketer.com Jamie Turner

    Hi Susan — I agree, this may be a world’s record for typos in an infographic. LOL.


  • http://traveljunkette.com/ Susan Shain

    Yeah, and pretty funny ones at that!

  • Author Andrea Clinton

    I thought they were pinterest terms I didn’t know so I moved on. So much is changing (should shrug & sigh), just didn’t know.

  • http://www.60SecondMarketer.com Jamie Turner

    That’s funny, Andrea. LOL.