January 11th, 2015

Can Mobile and SEO Learn to be Good Neighbors?

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The state of mobile and SEO reminds me of two neighbors at war over neighboring properties in the online universe. The newer technology — mobile — recently moved into the area, and one would hope that the more established member of the neighborhood — SEO — would simply invite them into their enormous yard. But…

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January 6th, 2015

How to Use Marketing Formulas to Identify High-Value Customers

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Marketers like you and I know that every single sale adds up and counts towards the success of a business. Yes, every drop matters. However, is every drop equally important for the business? Customers come in various shapes and sizes. Bargain hunters shop only when you have a sale going on. Coupon clippers track every…

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January 2nd, 2015

How to Use Explainer Videos to Improve Your Marketing ROI

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Video is trending across the web right now. And for good reason: most marketers have observed, first hand, that videos have a much greater return on investment (ROI) than traditional text-based articles. For example, a recent study by Video Brewery reported that people who watch videos tend to stay on a website two minutes longer…

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December 30th, 2014

How to Use Brain Science to Improve Your Next Social Media Campaign

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Did you know that our brain processes visual information 60,000 times more quickly than it does text? It’s true. And it’s just one of the many facts about brain science that you can use in developing your next social media campaign. Check out the full infographic below, brought to us by our friends at email…

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December 23rd, 2014

How Effective is Online Advertising?

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Did you know that the average person is served over 1,700 banner ads each month? But get this — some studies show that only 50% of those impressions are actually viewed. Those are just some of the facts and figures you’ll find in the infographic below (which was created by the good folks at Invesp)….

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