August 12th, 2014

Only 52% Test Landing Pages. How to Avoid Being on the Wrong Side of that Equation.

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Landing pages are, arguably, one of the most important parts of your marketing campaign. The design and content can make or break your conversions, either easing users through the funnel or distracting them from the ultimate goal. In fact, according to eConsultancy, for every $92 spent on acquiring a new prospect, only $1 is spent…

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August 10th, 2014

Majority of Marketers Still Find Mobile Confusing

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Not long ago, we conducted a mobile marketing survey with AWeber, one of the nation’s leading email service providers. Our research, which can be downloaded here, indicated that the number 1 reason marketers were struggling with mobile was because of the complexity of the platform. The good news is that mobile doesn’t have to be…

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August 7th, 2014

9 Essential Mobile Tools to Grow Your Business

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I know what you’re thinking — that mobile is confusing, mysterious and cluttered with hundreds of different platforms and solutions that seem to overlap one another. And you know what? You’re right, which is why we’ve sorted through some of the more important mobile marketing solutions you should know about and be aware of. Some…

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August 7th, 2014

Get a 30% Higher Click-Through-Rate by Defining Your Content Marketing Processes [INFOGRAPHIC]

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Is content marketing more of an art or a science? Well, at the 60 Second Marketer, we believe in the science of marketing. That means we believe in using tangible data and metrics to drive campaign strategies and optimization. But that doesn’t mean that we ignore the more artistic side of marketing, especially something as…

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August 4th, 2014

Use Visual Saliency Detection to Bond with Your Customers on a Subconscious Level

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Did you know that the first few seconds that your ad appears on a page are the most critical? It turns out that that’s when the subconscious does all its work. The subconscious is the emotional driver that influences the powerful human need for safety and reward, and that reward is what we experience from…

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