August 19th, 2014

Inspire Your Audience to Take Immediate Action with Text Message Marketing

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You may not know that text message marketing is one of the most effective methods of marketing out there. The reason for this is that it involves taking people with an expressed interest in your brand and delivering a value proposition to their most prized possession that they can act on immediately. This infographic from…

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August 18th, 2014

Why and How Re-Marketing Can Transform Your Conversion Rate

Re-marketing

A recent study found that millennials have such disturbingly low attention spans that they are even more forgetful than senior citizens. For a population that has grown up multitasking using technology, this comes as no surprise. Digital marketers should take note from the short attention spans of the “ADD Generations” and implement a strategy that…

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August 16th, 2014

How to Create a SlideShare Deck that Goes Viral

SlideShare tips

A few years ago, we had one of our staff collect facts and figures about mobile marketing in preparation for the publication of Go Mobile, the book I co-authored with Jeanne Hopkins, who was Vice President of Marketing at HubSpot at the time. My intent was to have a collection of facts that Jeanne and…

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August 14th, 2014

Top SEO Tips to Get More Attention for Your Content

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Do you wish the number of page views your site gets was higher? Most people do. There are a lot of factors that contribute to a website’s following: social media popularity, inbound links, influencer connections, etc. But one of the biggest ways websites gain traction is through search engine optimization, or SEO. The truth is…

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August 12th, 2014

Only 52% Test Landing Pages. How to Avoid Being on the Wrong Side of that Equation.

landing page optimization

Landing pages are, arguably, one of the most important parts of your marketing campaign. The design and content can make or break your conversions, either easing users through the funnel or distracting them from the ultimate goal. In fact, according to eConsultancy, for every $92 spent on acquiring a new prospect, only $1 is spent…

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