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The 60 Second Marketer

The Beginner’s Guide to SMS Marketing

To the first time user, SMS marketing doesn't seem like the easiest technique. But, if you follow proper guidelines and best practices, you'll soon become an SMS marketing pro. If you're a visual learner, this infographic by SlickText is a great start. You'll see that this immediate and affordable mobile communication technique is a great way for small business owners to grow their business without spending hundreds or thousands of precious marketing dollars. Continue Reading..

How to Use Likeable Hub to Get More Bang from Your Social Media Buck

Do you do get as much bang from your social media buck as you want? If you're like most of us, the answer is probably no. Why is that? It's because we don't have enough time to upload and share all the content we'd like to. Continue Reading..

8 Free Social Media Tools You Can Use for Facebook Marketing

As of March 2015, Facebook had 1.44 billion monthly active users. It is currently the most used, most checked and most frequently updated social media platform. When you’re on Facebook, you have access to a massive audience. And by understanding this audience and catering to their specific needs, you can improve your interaction with them. So, how exactly do you make the most of your Facebook page? Below, we offer some tools to help you out.Continue Reading..

The Digital Revolution’s Disruption of Agency-Client Relationships

This article is excerpted from Michael Farmer’s forthcoming book Madison Avenue Manslaughter (LID Publishing, September 2015), Chapter 7: “Media Expansion, Media Fragmentation and the Balkanization of the Industry.”Continue Reading..