October 20th, 2014

Four Essential Metrics You Need for Your Next Mobile Ad Campaign (#4 is a Must)

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Do you want to learn as much as you possibly can about mobile marketing and mobile advertising? If so, you’ve come to the right place. I wrote extensively about mobile in my Amazon best-selling book, Go Mobile. In addition, 60 Second Communications (the agency behind the 60 Second Marketer) runs mobile campaigns for several global…

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October 19th, 2014

21 Important Things You Should Know About Millennials and Media

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Are you interested in learning how millennials receive and digest marketing information? If so, you’re not alone. Which is why the folks at Koeppel Direct have put together a fascinating infographic that highlights some key facts and figures about millennials and their media consumption. Ready to take a peek? Great, check out the 21 interesting…

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October 16th, 2014

An In-Depth Guide on How to Use Social Media for B2B Lead Generation

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A common complaint children have is that, while there’s a Mother’s Day and a Father’s Day, there’s no “Kid’s Day.” What’s worse, parents will always answer the same thing – “Every day is Kid’s Day!” Why shouldn’t there be a “Kids Day”? There should be a day, week, or month to reflect on, or celebrate,…

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October 14th, 2014

10 Key Statistics You Should Know About Social Media [Infographic]

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Did you know that 50% of the brands surveyed had members in the C-Suite who weren’t convinced of the value of social media? That may come as a surprise, but not when you hear this — 85% of the companies surveyed don’t connect social media with business outcomes. In other words, they don’t tie their…

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October 12th, 2014

Four Essential Techniques You Can Use to Improve Your e-Commerce Conversions

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Online stores depend on digital traffic the same way brick and mortar stores depend on foot traffic. The problem is no matter how much you spend on Google Ads, Facebook Ads, promoted Tweets, SEO, social media, content or other marketing options, if you aren’t converting the traffic once they get to your landing page, then…

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