November 12th, 2014

Why Bose Should Invest in Fan Conversation, Not Lawyers

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NFL fans suddenly have a lot to say about Bose headphones. Unfortunately for the brand, none of it is going to help them increase sales. The NFL confirmed last week that Bose would be exercising its right as the league’s “official audio provider” to keep rival headphones out of the picture. From now on, you…

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November 10th, 2014

7 Secret Ingredients of an Impeccable Sales Email

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Email is the first port of call for most sales and marketing teams in the B2B realm owing to its ease of use, comparatively low technology requirements, and the quick turnaround time that it affords. Whether it is a cold call or a pitch, a follow-up with a lead or nurturing a potential customer, handling…

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November 9th, 2014

How to Measure the Effectiveness of Your Social Media Campaign

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Going social is perhaps the best thing that can happen to your business – you get instant access to millions of visitors so that all you have to do is create and deliver an effective business message. Social media marketing is growing increasingly popular, and rightly so. If done correctly, it can do wonders for…

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November 4th, 2014

How to Use Predictive Lead Scoring to Improve Your B2B Sales and Marketing Efforts

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If you’re like most companies, you’re constantly on the hunt for ways to create better alignment between sales and marketing. When sales are disappointing, marketing blames sales for poor execution on the valuable leads they sourced. Sales, in turn, argues that marketing is spending too much of the budget on activities that generate weak leads….

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November 3rd, 2014

How to Calculate the ROI of Your Landing Page with Google Analytics

Landing Page ROI

When I got my start in marketing, measuring the effectiveness of an advertising or marketing campaign was difficult. If you weren’t using direct mail or direct response TV, the ability to calculate the ROI of your campaigns came down to guesswork. Oh, sure, we all claimed we were tracking the results of our campaigns, but…

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