December 8th, 2014

The 5 Most Powerful Words You Can Use in Your Next Call-to-Action

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“The World can move, or not, by changing some words.” – Toby Ziegler, White House Director of Communications, The West Wing. Toby Ziegler is a creation of Aaron Sorkin; a writer who has spent his whole career crafting screenplays, like The West Wing, The Newsroom, and movies, like The American President and The Social Network….

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December 3rd, 2014

6 Surprising Facts About the Millennial Consumer

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We all think we intuitively “get” the Millennial consumer – hip, digitally savvy 20-somethings who would rather text than talk and who run their lives from their ever-present Smartphones. But a great deal of misinformation exists about Millennials, even as they continue to grow in consumer power and influence. Has their reliance on technology impacted…

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December 2nd, 2014

How to Generate Leads with Social Media

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Are you interested in using social media to generate leads for your business? It’s not as easy as it may seem at first. Oh, sure, social media is terrific for increasing engagement with your customers and might even do a good job building awareness for your brand. But if you need to generate leads for…

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December 1st, 2014

Five Rules of Grammar You Can Ignore (Despite What Your English Teacher Told You)

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One of the nice things about my job is that I receive a lot of free books from well-known marketing authors like Erik Qualman, Dave Kerpen and Lon Safko. Usually, these are shipped to me direct from the publisher in the hopes that I’ll read them and write a review on the 60 Second Marketer….

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November 26th, 2014

The Best Business Advice I Ever Got

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I don’t know about you, but I’m always looking for tips and techniques to grow my business. In order to stay up-to-date on new tips and techniques, I read a lot of books from authors like Steven Covey and Tony Robbins (yes, Tony Robbins, who gets pegged as a motivational guy, but who is actually…

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