October 8th, 2014

Are Native Ads Unethical? Or Are They a Marketer’s Secret Weapon?

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Millions of people who barely gave much thought to “native advertising” were given a one-sided (albeit humorous) point of view on the topic by John Oliver, host of Last Week Tonight with John Oliver. His segment detailed the very worst practices in native advertising, parodying the practice with fake endorsements on his own show. It…

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October 7th, 2014

Four Content Marketing Strategies to Help You Boost Revenues Quickly

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Studies show that consumers buy products and services in channels where they are comfortable — on a traditional website, for example. But they look at other channels such as social, mobile, and search to support their decision making process. To uncover which channels B2B and B2C companies are using to drive transactions, EPiServer conducted a…

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October 6th, 2014

Social Media Analytics: 3 Keys to Making the Most of Your Data

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These days, social media monitoring and listening is almost becoming standard for most brands. But if you’re a large brand with millions of customers, actually doing efficient and effective social analytics on all that data can be a challenge. How do you handle an avalanche of tweets, messages and more, and analyze it effectively? Let’s…

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October 1st, 2014

Why Visual Content is a Secret Weapon for Marketers Around the Globe

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I’m a visual learner, so I process and retain information much more readily when I see it rather than when I read it or hear it. In fact, I’m pretty sure I would have done much better in school if modern methods of teaching were in place when I was younger. (Today, teachers are much…

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September 29th, 2014

5 Things All Marketers Should Know About Google Analytics

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Analytics tools have become commonplace and more marketers are expected to collect and analyze data. However, many stop their efforts with the data that’s easiest to get. These so-called vanity metrics offer a limited view of marketers’ effectiveness. Google Analytics is everywhere, but not all marketers are leveraging it to their advantage. Dig a little…

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