July 21st, 2014

Top 10 Ways to Use Mobile Marketing to Grow Your Business

Mobile Marketing Tip

The challenge many people have with mobile marketing is that they’re not really sure how to start using it. Oh, sure, they’ve looked into generating a QR code (which, as mentioned here, is an idea that will get you nowhere). Or they may have even done a mobile paid search campaign. But most businesses are…

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July 17th, 2014

Don’t Be Like COMCAST: Keep Your Social Media Customer Service Up to Par

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In case you didn’t hear, COMCAST has a bit of a customer service scandal on its hands. Ryan Block, former COMCAST customer, called to cancel his service and received the run-around from an unnamed customer service representative. The rep repeatedly asked Block why he was cancelling, and despite Block giving myriad reasons for the cancellation,…

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July 15th, 2014

Why You Might Be Missing 80% of Your Digital Audience

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When creating a digital campaign, the biggest struggle is always getting conversions. But the best way to convert users is simply to offer an exclusive deal that will incentivize their click. This infographic from Voucher Cloud walks us through just how valuable coupons are to your audience. Some of the most interesting points from the infographic…

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July 14th, 2014

Make Mobile Work by Making it Personal

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Mobile usage has become an integral part of the path-to-purchase. Consumers are tapping into their smartphones at home, in store aisles, and on-the-go to read news, research products, compare prices, engage with brands and receive special offers and coupons. Brands are finally realizing the potential of mobile marketing to produce business success. In Q1 2014…

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July 13th, 2014

7 New Tools from Digital Marketing Experts

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Once a month, I conduct a Google+ Hangout with marketing experts from around the globe. I’ve found these Hangouts to be a great way to learn new things and make new friends. If you’re not already doing something like this, I highly recommend you do — it’s a terrific way to build relationships and improve…

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