November 9th, 2014

How to Measure the Effectiveness of Your Social Media Campaign

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Going social is perhaps the best thing that can happen to your business – you get instant access to millions of visitors so that all you have to do is create and deliver an effective business message. Social media marketing is growing increasingly popular, and rightly so. If done correctly, it can do wonders for…

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November 4th, 2014

How to Use Predictive Lead Scoring to Improve Your B2B Sales and Marketing Efforts

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If you’re like most companies, you’re constantly on the hunt for ways to create better alignment between sales and marketing. When sales are disappointing, marketing blames sales for poor execution on the valuable leads they sourced. Sales, in turn, argues that marketing is spending too much of the budget on activities that generate weak leads….

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November 3rd, 2014

How to Calculate the ROI of Your Landing Page with Google Analytics

Landing Page ROI

When I got my start in marketing, measuring the effectiveness of an advertising or marketing campaign was difficult. If you weren’t using direct mail or direct response TV, the ability to calculate the ROI of your campaigns came down to guesswork. Oh, sure, we all claimed we were tracking the results of our campaigns, but…

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October 29th, 2014

Five Indispensable Ways to Connect with Key Influencers on Google+

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Marketers often neglect Google+ and choose to focus their efforts elsewhere, In fact, when Google+ first launched it was largely derided by many marketers and businesspeople. At the time, an overcrowded social media market was certainly going to be tough to penetrate, but Google+ has made rapid progress. Twitter can feel like being lost on…

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October 28th, 2014

3 Dirty Little Secrets for Selecting the Best Visual Content

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It’s no secret that visual content can boost the quality and success of marketing content on the web. However, all too often, content marketers make the mistake of relying too much on the same old, boring stock images, without giving much thought to content. In today’s competitive environment, it’s crucial that your images relate to…

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