October 14th, 2014

10 Key Statistics You Should Know About Social Media [Infographic]

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Did you know that 50% of the brands surveyed had members in the C-Suite who weren’t convinced of the value of social media? That may come as a surprise, but not when you hear this — 85% of the companies surveyed don’t connect social media with business outcomes. In other words, they don’t tie their…

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October 12th, 2014

Four Essential Techniques You Can Use to Improve Your e-Commerce Conversions

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Online stores depend on digital traffic the same way brick and mortar stores depend on foot traffic. The problem is no matter how much you spend on Google Ads, Facebook Ads, promoted Tweets, SEO, social media, content or other marketing options, if you aren’t converting the traffic once they get to your landing page, then…

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October 8th, 2014

Are Native Ads Unethical? Or Are They a Marketer’s Secret Weapon?

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Millions of people who barely gave much thought to “native advertising” were given a one-sided (albeit humorous) point of view on the topic by John Oliver, host of Last Week Tonight with John Oliver. His segment detailed the very worst practices in native advertising, parodying the practice with fake endorsements on his own show. It…

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October 7th, 2014

Four Content Marketing Strategies to Help You Boost Revenues Quickly

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Studies show that consumers buy products and services in channels where they are comfortable — on a traditional website, for example. But they look at other channels such as social, mobile, and search to support their decision making process. To uncover which channels B2B and B2C companies are using to drive transactions, EPiServer conducted a…

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October 6th, 2014

Social Media Analytics: 3 Keys to Making the Most of Your Data

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These days, social media monitoring and listening is almost becoming standard for most brands. But if you’re a large brand with millions of customers, actually doing efficient and effective social analytics on all that data can be a challenge. How do you handle an avalanche of tweets, messages and more, and analyze it effectively? Let’s…

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