February 24th, 2015

4 Ways to Use Emotion to Win Over Customers

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Emotion is the latest currency in the war for customers and loyalty. More and more brands are pulling at heartstrings and focusing on emotion to win more customers. Of course, keeping, not just winning, a customer is actually the hard part – but even that goes back to emotions. A key part of earning loyalty…

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February 19th, 2015

How We Increased Leads 250% by Using One Painstakingly Simple Technique

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For many of us, writing down our professional thoughts for the world to read and judge is painfully time consuming. In fact, as the Operations VP for a B2B marketing agency, I find many of our technology, manufacturing, bioscience and software clients refuse to even write at all. Think about it. Asking a busy engineer…

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February 16th, 2015

9 Essential Ways to Get Your Content Shared Over and Over

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BuzzFeed is one of the fastest growing, most successful media companies in history. In September 2014, according to Quantacast, it received 154 million unique visitors worldwide. Their aim to be the go-to place when people are bored online seems to be working. Now, while they may be a successful content producer, that doesn’t mean they’re…

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February 13th, 2015

Three eCommerce Growth Hacks that Will Boost Your Sales and Revenues

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Growth hacking is one of the biggest marketing trends of 2015. Everybody wants to know what it is all about, and how it can help them grow their business. Most articles you’ll find across the web are focused on growing SaaS (Service as a Service) businesses. That means you won’t find many ecommerce growth hacks to grow…

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February 5th, 2015

5 Ways to Tweak Your Email Sign Up Forms to Boost Subscribers

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Most of us are perpetually looking for new contacts to add to our subscriber lists. It’s part of life as a modern marketer. The average email list churns by about 30 percent every year, so we have to constantly be on the lookout for new and innovative ways to fill that funnel. The good news…

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