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The 60 Second Marketer

How to Attract Leads that Stick: 4 Effective Lead Generation Ideas

Every digital marketing endeavor aims for lead generation. You simply cannot grow a business online without it. But it takes a certain amount of finesse to get it right and maximize your returns.

A marketer’s ultimate goal is to generate high-quality leads that convert. That means you must attract people to your website and convince them to give up personal information—all with the hope that they truly need your solution and will become customers.

This is not easy.

Fortunately, there are proven ways to boost your chances of generating quality leads that will stick around. If you’re struggling to create an effective lead generation strategy, look no further. Here are four tips for generating more (and better) leads to improve your conversion rates:Continue Reading..

Why Blogger Outreach is Such a Powerful Marketing Method

In recent years, it seems as if bloggers have taken over the internet. From starting their own sites as a hobby to turning an online hub into a multimillion dollar business, bloggers are creating waves in the online world. But why is that relevant and what does that mean for your business?Bloggers can actually benefit your business and your online marketing strategy in a variety of different ways. Whether you’ve looked into content marketing or you’re looking to add another stream to your marketing mix, you may be interested in building a successful blogger outreach strategy. By creating valuable content, with valuable links in place, and building up good relationships with bloggers, you could be opening up your business to strong SEO, promotional and sales opportunities that may not be there otherwise.But, to get you started, let’s take a look into what exactly blogger outreach is and how you can start to take is seriously as the most powerful marketing method out there.Continue Reading..

Why Failure is an Essential Part of the Life of a Startup

Start-up companies have a long and storied history that is almost as long as the country itself. Start-ups as an idea date all the way back to the Great Depression - with the humble beginnings of now major companies like Ocean Spray Cranberries and Yellow Book USA beginning around this time.

They can come in literally all shapes and sizes, in all industries and in all markets. But regardless of the specific type of business you're talking about, at the heart of it all is an entrepreneur who started out one day with little more than a will and a dream.

The one thing all those entrepreneurs have in common isn't only the quest for the Minimum Viable Product, but the long path of failure they've left in their wake.

Continue Reading..

6 Simple Online Strategies That Will Actually Increase Your Conversion Rates

Conversion is all the hype lately. Everyone, and I mean everyone, is looking at ways to turn traffic into paying clients. I’m sure you’ve come across posts that promise to increase your conversion rates in the shortest of time spans – one month, one week, or event overnight. As the saying goes – desperate times call for desperate measures.But let’s be honest – there isn’t a magical solution that can convert your audience overnight. Well, the numbers you’re hoping for, at least. So don’t believe everything you read. Just because it’s online, doesn’t mean it’s true. There are, however, various simple online strategies that you can try out that will actually increase your conversion rates. Maybe not overnight, but hey, the turtle beat the rabbit in the race, and so can you.Continue Reading..

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60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.

278%

Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.

500%

Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.

253%

Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

Our Services

Here are some of the services we provide for clients of all shapes and sizes.

Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

Strategy to Execution

Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.