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Tools Tips and Techniques From

The 60 Second Marketer

The Ultimate Guide to Micro-Influencers

You’re trying to market your business with the help of influencers. There’s only one thing stopping you – budget constraints. Good news; there’s a much more cost-effective option with all the benefits of influencer marketing. And that option is micro-influencers.These are influencers with a smaller audience, but who have a significant impact on people’s purchase decisions.Whether you’re a startup, a small business, or an organization that’s struggling with a limited marketing budget; micro-influencers offer an excellent alternative.Continue Reading..

When Facebook Live Goes Wrong

One of the great (and not-so-great) things about Facebook Live is that it's, well, live. Since the videos are recorded live, things can occasionally get a little wonky. That's what happened to me recently when I shot a 60 second Facebook Live video titled How to Use Social Media the Right Way.Continue Reading..

4 Ways to Avoid Getting Sued for False Advertising

One of the worst things that a company can do is mislead its customers. First, it creates the sense that a company didn't have enough faith in its product or service to sell it on the merits alone. Second, it says that a business doesn't believe that its customers are valuable enough to be honest and straightforward with. Finally, it shows that a business cares more about the short-term bottom line as opposed to the lifetime value of an honest relationship with a customer.

What are some ways that your company can avoid misleading customers? That's what we've answered with the tips below.

Continue Reading..

Engaging the Whole Brain: The Art and Science of Big Data in Marketing

In the business world, business analysis is often considered to be the realm of left-brained analysts and the qualitative activities, such as marketing and advertising, the domain of right-brained creative types.

These two activities, both vital to the success of the business, can become so balkanized they hardly speak the same language. Data and analytics are typically the purview of IT and analytic “geeks”; strategy and marketing the dominion of MBAs and business majors.

But the tide of Big Data is changing the status quo. The primary creators of the Big Data captured by our high definition systems are the up-and-coming generations, living their lives out loud on social media, on chat, and on line -- they have practically every day of their life recorded in digital photos, text messages, playlists and their preferences captured by internet cookies.

They speak in emoji, text-speak, and memes that are all communicated digitally and converted to data, encoded in bits and bytes. You can’t get any more calculating than that.

Continue Reading..


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60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.

278%

Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.

500%

Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.

253%

Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

Our Services

Here are some of the services we provide for clients of all shapes and sizes.

Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

Strategy to Execution

Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.