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Tools Tips and Techniques From

The 60 Second Marketer

What Online Retailers Should Know About Mobile Marketing

Have you checked your phone in the past 15 minutes? Of course you have. So did the 52% of smartphone users in the U.S. alone, according to Gallup.

Mobile usage surpassed PC usage in 2014, and it seems the tables are not going to turn anytime soon. Why?

Continue Reading..

7 Smart Ways to Comply With Facebook’s Speed Demand

Speed doesn't kill these days.

It’s the lack of it that does. In an effort to encourage mobile websites to load faster, Facebook and Google are pushing their advertisers to optimize their sites, or else their ads might get limited visibility.

Facebook will soon make changes so that ads leading to slow loading websites will not appear to users who have slow or limited connections. Google, in a similar move, is set to tweak its algorithm to factor in page speed for mobile in their next update.

According to a recent Google study of over 10,000 mobile domains, websites load at the average of 19 seconds over 3G connections. Many of these are yet to be optimized for mobile browsing. Losing out on Facebook and Google traffic can mean thousands of visits lost for your site.

But that shouldn’t be the case. Improvements can be done across several layers – your network, back end, and front end. Here are seven ideas on how you could make those improvements. 

Continue Reading..

Can Social Media Data Influence Your Marketing Strategy?

Almost half of all Americans have interacted with a company via social media. In fact, 28 percent would rather engage with an organization on social media than visit a physical location.

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It’s no secret that brands should use social media as a communication tool. From engaging with happy customers to placating disgruntled ones, using platforms like Twitter and Facebook is necessary to strengthening relationships with consumers.

Yet, despite its pervasiveness in marketing strategy, social media is an underutilized resource for gathering data - beyond Twitter Analytics and Facebook Insights. Social media can yield a deeper understanding of who your target audience is, what’s important to them and how they feel about your brand. These insights can serve as a guide for bigger marketing decisions- if you unearth and use the data correctly. After all, the most crucial step in digging for data is knowing how to use the shovel.

Here are 5 key considerations for collecting social media data.

Continue Reading..

A Guide to Writing an Effective Sales Email: 5 Simple Steps to Reach Your Customers

Sales emails are time-consuming, aren't they? In order to write a well-tailored sales email that will guarantee success, you need to take the time to get it right. And even when you do, you never get a guarantee that the email will pay off.

It is time to stop seeing sales emails as something exhausting and torturing. Even if you think these emails are time-consuming, writing such messages becomes much easier with practice. Once you learn to master the writing, you will manage to do this in no time.

But how do you get your target customers to open the email and respond to it? Well, this is exactly the question that we are about to answer. The following 5 steps are aimed to help you to write an effective sales email. The steps of writing a sales e-mail are set according to the 5 components of such writings —

Continue Reading..


Hire Jamie Turner to

Speak At Your Event

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Jamie Turner is an internationally recognized author, speaker and CNN contributor who speaks at events, trade shows and corporations around the globe.

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Looking for someone who can both educate and entertain at the same time? You’ve come to the right place. Check this out.

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Jamie is the author of several books, has been profiled in one of the world’s best selling marketing textbooks and can be seen regularly on CNN, HLN and other networks.

Want to see Jamie in action? Click the video below for a sampler.

Interested in opening up a dialogue with Jamie Turner to find out how you can hire him to speak at your next event? Just click here to email him, or call 678-313-3472 today.

 

60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.

278%

Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.

500%

Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.

253%

Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

Our Services

Here are some of the services we provide for clients of all shapes and sizes.

Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

Strategy to Execution

Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.