As marketers, we depend on productivity tools to help us work efficiently. We have to. There are simply too many projects to be bogged down by inefficient technology or processes. Yet too often we get stuck in a loop of using outdated methods for collecting essential information, even as it costs us time and resources.
That’s why having the ability to create your own online forms has become a necessity. Data collection needs to be an organized and simplified process, which is why smart marketers have started using drag-and-drop form building software -- either for their own businesses or for their clients -- for lead generation, downloading collateral, event registrations, and even collecting payments.Continue Reading..