Every digital marketing endeavor aims for lead generation. You simply cannot grow a business online without it. But it takes a certain amount of finesse to get it right and maximize your returns.
A marketer’s ultimate goal is to generate high-quality leads that convert. That means you must attract people to your website and convince them to give up personal information—all with the hope that they truly need your solution and will become customers.
This is not easy.
Fortunately, there are proven ways to boost your chances of generating quality leads that will stick around. If you’re struggling to create an effective lead generation strategy, look no further. Here are four tips for generating more (and better) leads to improve your conversion rates:Continue Reading..
Start-up companies have a long and storied history that is almost as long as the country itself. Start-ups as an idea date all the way back to the Great Depression - with the humble beginnings of now major companies like Ocean Spray Cranberries and Yellow Book USA beginning around this time.
They can come in literally all shapes and sizes, in all industries and in all markets. But regardless of the specific type of business you're talking about, at the heart of it all is an entrepreneur who started out one day with little more than a will and a dream.
The one thing all those entrepreneurs have in common isn't only the quest for the Minimum Viable Product, but the long path of failure they've left in their wake.