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The 60 Second Marketer

How to Set Up and Launch a Top-Notch Influencer Marketing Campaign

Obvious marketing blunders are easy to come by these days. Mangled social media situations and tone-deaf advertisements are just a search away.

Mismatched influencers-to-brands are a more difficult to detect. Anyone with an Instagram following can get a product in front of eyeballs. But if you’re looking to entice 2 million potential guests to stay at a Ritz Carlton hotel, offering a room to a 20-something influencer with a tribe of teenage fans isn’t going to do it.

An estimated 85% of marketing professionals will launch an influencer campaign this year. Endorsements come with a hefty price tag (an estimated $570 million on Instagram alone) yet 75% of marketers cite that finding the right influencer is their biggest challenge.

With precious marketing budget going towards influencers, brands can’t afford to reach the wrong audience. With that in mind, here are some tips on how to do influencer marketing right.

Continue Reading..

Productivity Hacks: How to Boost Efficiency and Productivity with Online Forms

Guess what? None of us are as productive at work as we think we are. In fact, when we think we are being the most productive by multitasking, we’re actually making it worse.

A recent study showed that multitasking increases the time it takes to complete a single task by 25%. Along with other productivity drains like email and office tasks, it’s tough to actually increase efficiency and productivity.

So, how do you solve this? Consider online forms. By incorporating online forms into tasks like reimbursement requests, customer contracts, project proposals, and PTO requests, you will save everyone in the company a lot of time.

Continue Reading..

9 Most Common Social Media Marketing Mistakes

There are so many ways to get your business noticed these days due to the impact of social media, but does everyone utilize this to its fullest potential?In a very real way, it's harder today to get your business message out to the right people than it has ever been before. You're merely a drop in the ocean on social media, and getting users to care about you takes effort. So, no matter how easy it is to set up those accounts, post photos and write quick blurbs, take the time to start with a plan.
In order to integrate your social media marketing successfully with your current branding, you'll naturally need to know how to use various platforms and how to avoid wasting your time, or worse, damaging your brand's image.
Continue Reading..

How Brands Are Using Nonlinear Marketing to Confront the Threat of Ad Blockers

Last week, Google announced that it was introducing an ad blocker into new versions of the Chrome browser.As you know, ad blockers are being installed by a growing number of internet users around the globe. Check out the data below to get a sense of how many people are using them in the U.S., Canada, and Mexico.Continue Reading..

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60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.

278%

Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.

500%

Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.

253%

Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

Our Services

Here are some of the services we provide for clients of all shapes and sizes.

Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

Strategy to Execution

Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.