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Tools Tips and Techniques From

The 60 Second Marketer

Advertising That Doesn’t Anger the People Who See It

Consumer behavior moved to a more intolerant stance with the advent of ad blockers. Arguably, however, they were not trying to block ads, but something else. Online, what masquerades as ads are weaponized packages of spyware that destroy hardware systems, track activity, and steal personal data. They are not ads, but viruses. And they should be blocked.Continue Reading..

A Guide to Low Cost Advertising via Social Media

It is undeniable that social media allows you to reach both the millennials and the Generation Z (also known as the iGeneration) more easily. In fact, there is a statistic claiming that online adults between the ages of 18 and 34 are by far the most likely (95 percent) to follow a brand if it got endorsed on the social network they use. One of the best things about paid social media advertising is that it offers you a great return while requiring minimal investments on your side. This is particularly great for all those startups and SMBs out there whose budget wouldn’t allow for a pricey digital marketing campaign in the first place. With this in mind, here are a few tips on how to get the most out of your low-cost advertising via social media.Continue Reading..

6 Business Growth Strategies for Small Businesses

No matter the size of the business, growing your company and its success is a top priority. Merely writing a list of goals and dreams won’t make the cut. As a company, you need a growth strategy in place to secure constant innovation, practical steps, and requirements to meet in order to take your business to the next level.Continue Reading..

Creative Snapchat Marketing: How to Set and Achieve Your Goals

You’re probably already aware of Snapchat—and that’s great.

In just a few years, this social media platform has grown—and grown and grown. Current users gobble up about 10 billion—yes billion—daily video views, and upload about 9,000 Snaps each and every second of every day. But whether you’re aware of Snapchat and whether you’re taking advantage of Snapchat for your business are two different things.

Continue Reading..

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60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.

278%

Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.

500%

Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.

253%

Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

Our Services

Here are some of the services we provide for clients of all shapes and sizes.

Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

Strategy to Execution

Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.