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Tools Tips and Techniques From

The 60 Second Marketer

Marketing Techniques Every Accounting Firm Should Utilize

No matter the industry, honing your marketing techniques is vital. Creating a successful accounting practice is no exception. Differentiating your firm from industry competition and creating your own niche within the field—and understanding how to market these facets—is integral to profitability. The following marketing techniques can help revitalize your accounting firm’s growth.

Continue Reading..

How to use Email Signature Marketing like the NBA

Sponsorship sales is a hard concept to grasp. The benefits tend to be ambiguous and intangible, and too often become something that’s just hard to explain. Just like most marketing teams, sports sales pros are left selling a vision. They’re painting a picture of what could happen this season, based on a probably-accurate forecast of their key-players.

Continue Reading..

Hitting it Right the First Time: 4 Insightful Ideas to Jumpstart your Business the Easier Way

Every entrepreneur’s dream is to see his or her start-up grow into a successful businesses or leading household brand. Does every one of them get to realize that? You know the answer!

Close to 90% of starting businesses, fail within the first 5 years. That is a worrying trend.

Well, setting up an enterprise can be a challenging venture. For many entrepreneurs, there are always tough lessons to learn and problems to grapple with. Continue Reading..

6 Ways Of Boosting Your Brand’s Presence On Instagram

So you may think that Instagram is a world for young folks to flaunt their fancy photos with various filters and a platform that’s not on the priority list for businesses. Well, after reading this blog you’ll see it in an altogether new light. With an unprecedented rise in social media marketing as the preferred mode by a majority of the companies, the right branding strategy on Instagram can take your brand ahead of the game.

Instagram, currently has outpaced all other social media networks and is sprinting its way to the top. According to Scott Galloway, a clinical marketing professor at NYU Stern, Instagram can have up to 50x engagement rate of Facebook and a 20x engagement rate of Twitter. By 2017, 51.8% social media users will be using Instagram making it cross the 50% mark for the first time. With all major brands worldwide now turning towards Instagram for product exposure and conversion, here are 6 ways to boost your sales and presence on Instagram.

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60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.

278%

Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.

500%

Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.

253%

Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

Our Services

Here are some of the services we provide for clients of all shapes and sizes.

Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

Strategy to Execution

Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.