When you own a business or manage a team, you hear the word “messy” and assume the worst. Maybe you even start feeling a sense of panic or anxiety creeping in. But what if that messiness is what your creative team needs to thrive?
Studies have shown that a messier workspace produces more creative work and faster problem solving skills.
As a manager or boss, it is important to understand how your team’s minds work and what boosts their creativity in order to produce the most effective work possible. Factors like not having the right tools available to your team to maximize their potential, being unaware of their comprehensive goal and wanting to keep the process a secret can majorly impede their creative flow.
Marketing agility: It’s a phrase every modern marketer knows. But questions still remain.
What exactly does agility mean? Is it just a passing trend? How agile do marketers really need to be to ensure their success?
In a recent study jointly conducted by Forbes and Aprimo, global marketing leaders were asked these same questions. Their answers? Marketing agility means being able to quickly and effectively respond to customers’ individual needs at the right time via the right channel.
And as the marketing landscape continues to grow in complexity, it’s clear that marketing agility is more important than ever – and will only continue to become more of a necessity as customers continue to take control of their brand experiences.
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