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Tools Tips and Techniques From

The 60 Second Marketer

The 10 Best Ways to Utilize Social Media Marketing

Social Media.

That’s the place that people go to share all about themselves so that new followers will fall madly in love with their every word.

No?

Then why do so many people seem to treat it in such a manner?

Continue Reading..

9 Tips for Small Businesses Competing in a Big Business World

It can be difficult for a small business to succeed in today's commercial landscape. Between new enterprises popping up seemingly overnight and others closing their doors for good, profitability isn't guaranteed. Despite the odds, it is possible to carve out your own existence and compete in a world that is dominated by big business — it just requires a lot of work. Here are nine ways to make your small business competitive.

Continue Reading..

How to Build a High-Converting Lead Generation Form

Fact: people don’t like online forms (gasp!). And it’s not hard to see why: Online forms require extra work (and time) and typically stand in the way of a consumer getting what he or she really wants—like a piece of content or access to software.

This is not great news for marketers, who are tasked with converting website visitors into customers through lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information.

Continue Reading..

What Online Retailers Should Know About Mobile Marketing

Have you checked your phone in the past 15 minutes? Of course you have. So did the 52% of smartphone users in the U.S. alone, according to Gallup.

Mobile usage surpassed PC usage in 2014, and it seems the tables are not going to turn anytime soon. Why?

Continue Reading..


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60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.

278%

Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.

500%

Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.

253%

Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

Our Services

Here are some of the services we provide for clients of all shapes and sizes.

Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

Strategy to Execution

Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.