Customer loyalty is the name of the game in 2017, but it's more fragile, now than ever before, and needs to be well cared for. These days, customers are overloaded with options, and while they prefer to stay with a brand they know, it is the norm for them to abandon a vendor, completely, following just one negative experience, such as poor mobile usability, a technical error when filling out a form, or difficulty navigating the website.
Monday, 8 am. John Smith wakes up with a buzz bug: "I need a new smartphone!" He goes online, searches, compares brands and features, and... chooses the smartphone he preferred less!
Emotional outburst happened, signaling John's subconscious to choose faster.
Studies prove that it's nothing but emotions that determine purchase decisions within seconds. As a marketer, you might want to understand how to appeal to them and, therefore, affect consumers decision-making.
How? Continue Reading..