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Tools Tips and Techniques From

The 60 Second Marketer

Why TV Can be a Secret Weapon in Driving Sales and Lifting Brand Awareness

Marketers are tasked with simple-sounding goals. For example, they need to increase sales while also improving the brand’s image. Faced with media fragmentation, it’s difficult to achieve many marketing goals that appeal to constantly shifting demographics. Marketers often resort to a trial-and-error approach of using various channels and types of content to try to find an optimal mix.

An overlooked advertising channel that still produces results is TV. It continues to be a medium that can sell products directly to targeted consumers while lifting the perceptions about the overall brand.

It’s relevant even in light of the fragmentation, and marketers should include strategic TV placements as part of their overall campaign.

Continue Reading..

Social Media For Business: Why It’s Important and How It Can Help

Social media has helped and continues to help many businesses primarily through 3 factors: by sharing valuable content regularly; paying close attention to consumers; and personally engaging with them.

If a user posts a question on a brand’s Facebook or Twitter page, the expectation is that it must be addressed immediately. That’s the value of social media – it’s personal and immediate. Continue Reading..

28 Facts You Probably Don’t Know About WordPress

Did you know that WordPress powers more than 17 million websites? It's true. And it's just one of the many amazing facts you'll learn in this infographic brought to us by our friends at SkilledContinue Reading..

How We Developed a Foolproof Process to Create Content

Everyone and their mother has banded around the phrase “content is king” by now, but no matter how overused it is, it still holds true today.Creating great, shareable content is one of the best ways to get your name out there, whether you’re looking to earn money through your blog or by selling a product, such as a training course or ebook.Continue Reading..

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60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.

278%

Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.

500%

Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.

253%

Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

Our Services

Here are some of the services we provide for clients of all shapes and sizes.

Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

Strategy to Execution

Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.