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Tools Tips and Techniques From

The 60 Second Marketer

Why Failure is an Essential Part of the Life of a Startup

Start-up companies have a long and storied history that is almost as long as the country itself. Start-ups as an idea date all the way back to the Great Depression - with the humble beginnings of now major companies like Ocean Spray Cranberries and Yellow Book USA beginning around this time.

They can come in literally all shapes and sizes, in all industries and in all markets. But regardless of the specific type of business you're talking about, at the heart of it all is an entrepreneur who started out one day with little more than a will and a dream.

The one thing all those entrepreneurs have in common isn't only the quest for the Minimum Viable Product, but the long path of failure they've left in their wake.

Continue Reading..

6 Simple Online Strategies That Will Actually Increase Your Conversion Rates

Conversion is all the hype lately. Everyone, and I mean everyone, is looking at ways to turn traffic into paying clients. I’m sure you’ve come across posts that promise to increase your conversion rates in the shortest of time spans – one month, one week, or event overnight. As the saying goes – desperate times call for desperate measures.But let’s be honest – there isn’t a magical solution that can convert your audience overnight. Well, the numbers you’re hoping for, at least. So don’t believe everything you read. Just because it’s online, doesn’t mean it’s true. There are, however, various simple online strategies that you can try out that will actually increase your conversion rates. Maybe not overnight, but hey, the turtle beat the rabbit in the race, and so can you.Continue Reading..

How to Write the Perfect Elevator Pitch

I’ve committed to write 1500 words, plus or minus, giving you guidance on perfecting your elevator pitch. 1500 words devoted to the art of keeping it brief. In a sense, an opening paragraph like this is the elevator pitch for the essay that follows. It’s where I should be drawing you in, letting you know what’s in it for you if you read until the end. Right around this sentence is where I should be getting to my point.As far as elevator pitches go, that opening paragraph was an utter failure.
Continue Reading..

How to Scale Content Marketing (And Your Business In The Process)

There’s no denying the value of content marketing for your business. For one, it generates three times as many leads as traditional outbound marketing, but costs 62% less money. Still, content marketing can be time consuming and difficult to scale. But if you create the right processes and find the right resources, any size business can grow their content strategy and business in the process.Here’s how.Continue Reading..

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60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.

278%

Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.

500%

Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.

253%

Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

Our Services

Here are some of the services we provide for clients of all shapes and sizes.

Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

Strategy to Execution

Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.