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The 60 Second Marketer

But Wait — There’s More: The Evolution of Direct Response Commerce

For many veteran marketers and brand managers, the shift to data-centric digital marketing has required significant adjustments. It’s not just the automated tools and information streaming in from multiple sources that challenge them; it’s the increasing levels of personalization and micro-targeting that require a group more accustomed to “spray and pray” broad-based appeals to rethink overarching strategies.

But one group of marketers and brand advocates were data-driven before it became a thing: direct response (DR) marketers.

Accountability is all the rage today — clients expect campaigns to deliver solid metrics. But that wasn’t always the case in the traditional advertising world. It was in the DR environment, which is why DR has a lot to teach today’s marketing professionals.Continue Reading..

How Marketers Can Claim a Seat at the Strategy Table

Here’s an understatement: People who have been marketers for 15 or more years have seen their profession utterly transformed. The pace of change has been positively dizzying: We’ve had to learn to use new tools. We’ve had to become fluent in a new professional language. And we’ve had to embrace new responsibilities. That last change is the most salient, and while the downside is scary — become a full-fledged link in value chain or lose relevance — the upside is exhilarating.Continue Reading..

A Look Inside 3 Successful Businesses that Are Practicing Nonlinear Marketing

We live in a world where we are bombarded by marketing every single second. From the ads that ruin our TV nights to the in-app notifications and offers, we seem to be stalked by a company or another that tries to sell us something. The problem with marketing is that it got a bad reputation in the last years, as the regular consumer feels it is intrusive, invasive or simply annoying – this is why ad blockers happen.Continue Reading..

Why Infographics May be a Marketer’s Best Secret Weapon

The key to a successful website is to provide valid and compelling content. This is what keeps visitors coming back, either to learn more about a subject, keep up with current events or simply be entertained. The beauty of content is that it can come in many forms, including text, images, videos, music and more. You aren’t confined to a single type. You can build your content library using any number of these methods. For example, your blog likely consists of text-based posts, images and videos.Continue Reading..

Hire Jamie Turner to

Speak At Your Event

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Jamie Turner is an internationally recognized author, speaker and CNN contributor who speaks at events, trade shows and corporations around the globe.

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Looking for someone who can both educate and entertain at the same time? You’ve come to the right place. Check this out.

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Jamie is the author of several books, has been profiled in one of the world’s best selling marketing textbooks and can be seen regularly on CNN, HLN and other networks.

Want to see Jamie in action? Click the video below for a sampler.

Interested in opening up a dialogue with Jamie Turner to find out how you can hire him to speak at your next event? Just click here to email him, or call 678-313-3472 today.

 

60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.

278%

Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.

500%

Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.

253%

Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

Our Services

Here are some of the services we provide for clients of all shapes and sizes.

Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

Strategy to Execution

Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.