Category: Big Data

Engaging the Whole Brain: The Art and Science of Big Data in Marketing

In the business world, business analysis is often considered to be the realm of left-brained analysts and the qualitative activities, such as marketing and advertising, the domain of right-brained creative types.

These two activities, both vital to the success of the business, can become so balkanized they hardly speak the same language. Data and analytics are typically the purview of IT and analytic “geeks”; strategy and marketing the dominion of MBAs and business majors.

But the tide of Big Data is changing the status quo. The primary creators of the Big Data captured by our high definition systems are the up-and-coming generations, living their lives out loud on social media, on chat, and on line -- they have practically every day of their life recorded in digital photos, text messages, playlists and their preferences captured by internet cookies.

They speak in emoji, text-speak, and memes that are all communicated digitally and converted to data, encoded in bits and bytes. You can’t get any more calculating than that.

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How to Put Big Data Analytics into Action at Your Company Quickly

A few years ago, we made the strategic decision to double-down on developing Analytics as its own division and specialization to generate both new revenue opportunities and efficiencies internally.  One guiding principle for this evolution revolved around something I learned a lot about by attending Gartner’s Business Intelligence conference in 2015. 

The folks at Gartner posed this question:  Do you Centralize or Decentralize?

  • Your talent
  • Your business processes
  • Your data and analysis
  • Your leadership and management
  • Your decision making
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Are We Seeing the End of Brick-and-Mortar Retailers? Not So Fast.

The way that customers make buying choices has changed dramatically over the past several years.Today, customers visit stores; use their smartphones to compare product and price reviews; pull family and friends in on purchasing decisions via social media; and, when they’re set to buy, a growing catalog of online retailers deliver products straight to them, sometimes even on the same day.Industry observers have predicted that these shifts may lead to the end of retail as we know it -- and that the extinction of brick-and-mortar stores as a result.We see that within the last century, local niche stores gave way to department stores and supermarkets, then to shopping malls, and then to big-box retailers. Each of these transformations unfolded quicker than the one that preceded it.Continue Reading..