Category: General Marketing

User-Friendly Presentation Apps for the Not-So-Creative Startup Entrepreneur

Entrepreneurs play an important role in the society. They help drive economies. They create jobs. They think of amazingly successful business enterprises that no one has thought of before. They are geniuses and highly creative in their own field of endeavors. Continue Reading..

5 Important Techniques Top Performing CMOs Use to Stay Relevant

Being a CMO is an exhilarating experience - it a lot like running a triathlon and then following it with a base jump. Not only do you play an active role in building a company and brand, but the decisions you make have direct impact on the company’s business outcomes for years to follow.Continue Reading..

The Millennial Mindset: How to Create Campaigns to Capture the New Majority

Society is fascinated with millennials. Not only are they the largest generation in U.S. and world history, but they are quickly becoming the most influential population of consumers in our market today. According to Forbes Magazine, “It’s estimated that they will be spending $200 billion a year by 2017 and $10 trillion over their lifetimes as consumers, in the U.S. alone.”Continue Reading..