Category: Influencer Marketing

How to Set Up and Launch a Top-Notch Influencer Marketing Campaign

Obvious marketing blunders are easy to come by these days. Mangled social media situations and tone-deaf advertisements are just a search away.

Mismatched influencers-to-brands are a more difficult to detect. Anyone with an Instagram following can get a product in front of eyeballs. But if you’re looking to entice 2 million potential guests to stay at a Ritz Carlton hotel, offering a room to a 20-something influencer with a tribe of teenage fans isn’t going to do it.

An estimated 85% of marketing professionals will launch an influencer campaign this year. Endorsements come with a hefty price tag (an estimated $570 million on Instagram alone) yet 75% of marketers cite that finding the right influencer is their biggest challenge.

With precious marketing budget going towards influencers, brands can’t afford to reach the wrong audience. With that in mind, here are some tips on how to do influencer marketing right.

Continue Reading..

How to Use Influencer Marketing to Promote Your Business

Influencers are people with a wide fan following who can make a significant difference when they don the role of brand ambassadors or business promoters. They serve as a trusted link between the business or brand and its potential clients, convincing people to try out a particular brand of products or avail services from a specific company.

Let’s check out how best to use influencers to boost business prospects. Continue Reading..

How to Use Influencer Marketing to Grow Your Sales and Revenue

Modern marketers are familiar with the concept of influencer marketing. It is an innovative form of marketing that targets specific personalities that have a massive impact on other people instead of focusing on various customer groups.It's safe to say that this method is here to stay because the world has shifted to social media, where users look at others to decide on purchases and follow recommendations from experts. Adweek, for example, called influencer marketing “the next big thing,” and they are totally right about that.Continue Reading..