Influencer marketing can get you an ROI that is 11X greater compared to the ROI from traditional digital marketing. For every $1 spent on influencer marketing, businesses are making $6.50, reveals a poll conducted by Tomoson. Impressive! Isn’t it?
According to a study by Twitter and Annalect, 49 percent people agree that they trust recommendations from influencers when making purchase decisions. This may be the reason why marketers spent between $25,000 and $50,000 per influencer marketing program in 2016.
But before you invest in influencer marketing, let’s take a look at how it works and how to do it the right way.Continue Reading..