Category: Influencer Marketing

Get Serious with Influencer Marketing – It Can Make or Break Your Business

Influencer marketing can get you an ROI that is 11X greater compared to the ROI from traditional digital marketing. For every $1 spent on influencer marketing, businesses are making $6.50, reveals a poll conducted by Tomoson. Impressive! Isn’t it?


According to a study by Twitter and Annalect, 49 percent people agree that they trust recommendations from influencers when making purchase decisions. This may be the reason why marketers spent between $25,000 and $50,000 per influencer marketing program in 2016.

But before you invest in influencer marketing, let’s take a look at how it works and how to do it the right way.Continue Reading..

How to Set Up and Launch a Top-Notch Influencer Marketing Campaign

Obvious marketing blunders are easy to come by these days. Mangled social media situations and tone-deaf advertisements are just a search away.

Mismatched influencers-to-brands are a more difficult to detect. Anyone with an Instagram following can get a product in front of eyeballs. But if you’re looking to entice 2 million potential guests to stay at a Ritz Carlton hotel, offering a room to a 20-something influencer with a tribe of teenage fans isn’t going to do it.

An estimated 85% of marketing professionals will launch an influencer campaign this year. Endorsements come with a hefty price tag (an estimated $570 million on Instagram alone) yet 75% of marketers cite that finding the right influencer is their biggest challenge.

With precious marketing budget going towards influencers, brands can’t afford to reach the wrong audience. With that in mind, here are some tips on how to do influencer marketing right.

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How to Use Influencer Marketing to Promote Your Business

Influencers are people with a wide fan following who can make a significant difference when they don the role of brand ambassadors or business promoters. They serve as a trusted link between the business or brand and its potential clients, convincing people to try out a particular brand of products or avail services from a specific company.

Let’s check out how best to use influencers to boost business prospects. Continue Reading..