Obvious marketing blunders are easy to come by these days. Mangled social media situations and tone-deaf advertisements are just a search away.
Mismatched influencers-to-brands are a more difficult to detect. Anyone with an Instagram following can get a product in front of eyeballs. But if you’re looking to entice 2 million potential guests to stay at a Ritz Carlton hotel, offering a room to a 20-something influencer with a tribe of teenage fans isn’t going to do it.
An estimated 85% of marketing professionals will launch an influencer campaign this year. Endorsements come with a hefty price tag (an estimated $570 million on Instagram alone) yet 75% of marketers cite that finding the right influencer is their biggest challenge.
With precious marketing budget going towards influencers, brands can’t afford to reach the wrong audience. With that in mind, here are some tips on how to do influencer marketing right.