by Davis Tucker | Jan 20, 2024 | Influencer Marketing
Modern customers are increasingly skeptical about brands beating their drums. Getting your business noticed has also become quite tough when every other brand strives to ace its online presence. So, how do you capture attention and win your target market’s...
by Guest Author | Oct 4, 2023 | Influencer Marketing
By Sapna Singhal Influencer marketing has become a leading organic marketing strategy. Recent data shows that 90% of marketers find it effective, with the industry’s market value skyrocketing from $1.7 billion in 2016 to $21.1 billion in 2023. But why is...
by Davis Tucker | Oct 31, 2019 | Influencer Marketing
Influencer marketing sounds like a great idea on the surface. It can have a substantial effect on campaigns. However, there are advantages and disadvantages to any promotion. Before you jump into the realm of working with influencers, consider the pros and cons....
by Davis Tucker | Oct 17, 2019 | Influencer Marketing
TikTok is an app that allows anyone to create short videos and is primarily designed for youngsters of Gen Z. With more than 800M of combined users, it is one of the most downloaded apps ever. The infographic below shows the typical TikToker identikit, some...
by Davis Tucker | Oct 8, 2019 | Featured Post, Influencer Marketing
With consumers trusting brands less and leaning more toward their peers and other relatable personalities to influence their purchasing decisions, influencer marketing has become an integral part of doing business. And it’s become crucial at every stage of the buyer...
by Davis Tucker | May 13, 2019 | Influencer Marketing
If you are active on any social media platform, you probably know at least three social media influencers. In fact, you might even follow them. You know – those well-known people whose fashion sense, cooking skills or travel diaries are just out of this...
