Category: Social Media

6 Ways to Use Social Media in Your Next Email Campaign

In recent years, there have been many published articles describing the death of email, or social media marketing fails, but fortunately neither system is dead and they won’t be going anywhere soon.Continue Reading..

115 Facts You Never Knew About Social Media

Do you rely on Twitter and Facebook for your morning news? Congratulations – you belong to 85% of the people who do the same.The era of social media began less than a decade ago, but over the past several years, it has become an integral part of everyday life. Sometimes you even don’t notice how much time is spent on social networks.Continue Reading..

Can Computers Analyze Social Media Sentiment as Effectively as Humans? We Have the Answer.

The digital age has fundamentally altered how we communicate – particularly via text. Be it a Tweet, online comment or Facebook post, we’re constrained not only by the limits of language’s written form, but often by a character limit. Seeking to put across as much information in as few words as possible, we’ve changed how language works.

We can all attest: communicating without non-verbal cues such as expression, tone of voice, eye contact and body language can be tricky. A nod, a shrug, a smile, a sigh – take these away and it becomes far harder to put a short message across clearly. Were this not the case, there’d be no need for emojis – the tiny happy/sad/laughing faces we use to make sure our messages’ meaning hits home.Continue Reading..