How to Use LinkedIn for Business

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. He is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your...

Is Green the New Black?

If you’re wondering whether green marketing is just a fad, the answer is “no” it’s not a fad. It is, however, a trend. (The distinction being that a fad lasts for a very short period of time, say under 6 months. A trend can last from 6 months...