Video Marketing: Will it Improve SEO Rankings?

Video Marketing: Will it Improve SEO Rankings?

Are you aware of the impact video marketing can have on your business?  Video marketing has become an essential marketing tactic, and search engines have made note of the fact that the most valuable websites offer both text and video content. As such, they’re...
How to Create Emotional Connections with your Audience

How to Create Emotional Connections with your Audience

Most purchases are emotional decisions, subsequently rationalized. The above statement is something of a mantra amongst advertising execs, and eliciting an emotional response from consumers is their holy grail. Emotional connection fuels viral campaigns, promotes...
Using Metrics to Justify Your Video Marketing Budget

Using Metrics to Justify Your Video Marketing Budget

Video is everywhere. In just the last few years, the rise of Blab, Meerkat, Vine, Periscope and other game-changing platforms has moved us far beyond the days of YouTube and demo videos on corporate websites. Now more than ever, your brand’s video productions don’t...