As you know, the speed of your website has a direct correlation to the number of conversions you get. Because of that, we test the 60 Second Marketer website on a regular basis to be sure our site loads quickly. Here’s a chart showing how fast our site loaded this summer. (We used Pingdom’s excellent Website Speed Test to track the results.)
As you can see, we tested the site in the morning and in the evening to see if there were any major differences between the two times of day. Overall, the differences were minor.
You can also see that when we first ran the test, the site speed was all over the map before settling in at about 2 seconds. 2 seconds is faster than 70% of all other websites tested by Pingdom, so we felt pretty good about that.
How do we keep our site optimized?
Some of the tools we use to keep our site humming along quickly include super fast, super secure hosting from Synthesis, a company founded by Brian Clark. We also use an excellent plugin called W3 Cache to help optimize our performance. And, of course, we use Yoast to give us additional insights into how our site is optimized for SEO.
The bottom line is that we spend a lot of time and effort to make sure the site runs as smoothly as possible.
Why do we put so much effort into this? That might be summed up in the infographic below created by our friends at WebPerformanceToday.com. It’s packed with useful information on why speed is such an important part of your website’s overall performance.
Check it out. But most of all — put what you’ve learned here today into action on your site.
About the Author: Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications firm that helps businesses use the science of marketing to grow their sales and revenues. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.