It’s all about the first impression. The first thing people see or read about you is what they will take away. Learning how to write a great Instagram bio is crucial to your success online. While it may seem like a straightforward process, it requires you to put some thought into it.
When it comes to first impressions online, users will form an opinion of you and your Instagram account within just a few seconds. If you are using Instagram for your business and want to attract real followers for Instagram, these are vital seconds you cannot waste. We’re going to discuss five inside secrets you can use to write the perfect Instagram bio that makes a lasting first impression and entices users to follow you.
Secret Number One: Highlight Your Skills
Having a good Instagram bio includes having an accurate description of who you are or what your business does. Consider your skill set for this bio tip. Do you have a unique skill that may set you apart from your competition? If so make sure you include it. These skills will become your introduction to new users who find you and will be a determining factor in if they decide to follow you or not.
Source: @catherinepdv
Secret Number Two: Use the Right Keywords
When it comes to online marketing, we all know keywords are an absolute must! Using keywords will improve how searchable you are on Instagram and will provide more focus to your account to allow you to connect with new followers. When you are trying to determine what keywords to include within your bio, you will want to consider your own values, the values of your business, and even the core values of your own target audience that you are trying to reach.
Source: @lemonlifesocial
If you are using your Instagram for business, try developing a ‘profile’ for your ideal follower. Consider what types of interests they may have and what types of keywords will truly connect with them and these interests. Using these keywords will help your audience better understand and develop a genuine interest in you or your business.
Secret Number Three: Link to Your Website
Instagram is limited on where they allow clickable links to appear. They currently only allow you to have one clickable link on your account – right in your bio. Typically, business Instagram accounts will link users to their homepage, which can be great for generating traffic. If you are an e-commerce business, however, you may want to link your followers to a specific product page, eBook, or campaign.
Source: @shopbando
Pro Tip: Be sure to include a call to action above your website link to drive more traffic!
Secret Number Four: Use Emojis
One great way to get creative and make your Instagram bio stand out is by using emojis. This will give your bio some character and visual direction. You can use emojis to highlight of different features within your business. For example, if you offer worldwide shipping, include the earth emoji next to the text.
Another creativity tip is to include line breaks within your Instagram bio. This can help if you have a few different elements or bits of information to relay. Putting everything on a separate line will make it cleaner and easier to read.
Source: @kicksta.co
Pro Tip: To achieve this format, login to your desktop and edit your bio section to separate everything on different lines!
Secret Number Five: Include a Branded Hashtag
Hashtags are a great way to connect with a target audience on Instagram. Including your very own branded hashtag within your bio is a great method of driving even more user engagement within your posts. Not only will your followers see it right away, once they connect with you, it will encourage them to use the hashtags in their own posts. That means more user-generated content for you!
Source: @thesill
Conclusion
These insider tips on creating a great Instagram bio can help drive engagement to your account and boost online sales – if you’re a business. Don’t be afraid to get creative with these suggestions and adjust them to fit your own goals on Instagram!