Content marketing remains important to every business organization.
As long as “content is king,” businesses will need to make sure to promote their products and services using valuable and relevant messages. One thing’s for sure, content rakes in six times more conversions than other methods, according to the Content Marketing Institute.
That means spending on content marketing will likely increase across many industries, especially IT and software. This is on account of new approaches and technologies that improve audience engagement. The immediate course of action that businesses should take right now is to begin planning to adapt to these changes.
As far as planning goes, there are still some elements that form the basis or foundation of any successful content marketing campaign. If you want your business to grow its audience base and meet all of its KPIs, these elements should always be present. Let’s look at the five essentials of content marketing.
Blog articles
Businesses are more likely to generate new sales opportunities if they provide leadership and guidance to their target audience. If your brand caters to the need of the financial services sector, for example, you should be able to create content that addresses issues related to the industry.
The best way to do that is to write articles that inform and educate your market. Blogging remains at the forefront of any content marketing campaign, so it helps to write topics based on your insights as well as additional research into what’s popular.
If you don’t have the luxury of time to write engaging articles, you can find content writers for hire online. Make sure to find organizations or freelancers that are also industry experts.
Infographics
Aside from text-based articles, you can also create engaging infographics. This is an engaging way to inform your market about topics that are too technical and mundane to read about.
What’s more, infographics tend to have greater shareability. Once you promote these materials through social media, you can expect a lot of people to share them within their own networks.
To create highly engaging infographics, you need both a copywriter and a graphics designer who can help you produce eye-catching visuals and well-composed text. Original concepts are a plus considering how much they can help increase conversions.
Video
Video production in content marketing is nothing new, but it’s definitely an approach many businesses will need to take to improve conversions, build brand awareness, and nurture visitors into becoming subscribers.
When making videos for generating and nurturing sales leads, be sure to invest in quality equipment. While film cameras are expensive, DSLRs will do if you opt to create 2-minute “How-To” videos and promotional announcements.
Smartphones are also great, especially if you are opting to live-stream your participation in an industry event. There’s so much you can do with a video. Just remember to keep your videos simple and informative.
You just can’t create a content marketing campaign without these three essentials. And, as new innovations like cloud computing and AI are slowly gaining preeminence, it’s still important to include these in order to see your engagement and conversion rates improve.