While the length of a tweet has been increased to 280 characters, many still feel that Twitter is too restricted to offer anything positive to the business industry. However, it is important to recognize that in the first quarter of 2018, there were more than 336 million monthly active Twitter users worldwide, making the micro-tweeting platform one of the biggest social networks across the world.
When you create a business profile on Twitter, you are set to reach out to millions of users through your tweets. This opportunity must be valued because it lets you enhance brand awareness and further grow your customer base.
As with any other social network, Twitter too has its own advantages and disadvantages. If you’d like to understand whether Twitter is the right platform for your business, take a look at its pros and cons.
Pro: It’s Personal
A tweet is easily accessed by users across the globe similar to an official press release. A tweet resonates with your brand’s personality and adds a human touch to your communication.
However, it is important that you keep in mind the context of your tweet. Your tweet must share your brand’s voice and demonstrate the values of your brand at all times. If a single person is managing your tweets and your social media image, you will not have too much of a problem. However, if you have multiple people preparing tweets for your brand, you will need to share a style guide that determines the details of appropriate topics and the information that can be shared with users.
Con: Your Tweet Can Get Lost
Thousands of tweets are being sent every second. This means that the chances of your tweet getting noticed are low. Your audience may not see your tweet between the 500 million other tweets coming on their feed.
Tweets that generally receive attention are the ones relating to news stories, current affairs, or recent updates. For instance, when Elon Musk posted a tweet about converting Tesla from a public traded company to private, it was instantly noticed by everyone. If your industry or business can relate to such high attention gaining tweets and updates, you are bound to get eyeballs. However, if you aren’t able to find trending hashtags and fit your developments into campaigns, gaining visibility can be a challenge.
Pro: Can Provide Customer Service
One of the top social media networks to offer customer service is Twitter. You can receive complaints and respond to them in real-time. Users can send in their views, opinions, queries, suggestions, and even orders. As a brand, you can use the platform for feedback, and give appropriate reactions to concerns and queries.
Providing assistance to your users through Twitter in a timely and considerate way can really help in establishing a bond with the customers. It ensures that you do not lose clients easily.
Con: Needs Constant Vigilance
The amount of content being shared on Twitter is expansive. In order to maintain your company’s image, it is essential that you focus on what users have to say. Sometimes when an angry tweet goes viral, the company does not have any other choice but to apologize.
A social media specialist must be hired to take care of what’s floating around Twitter. If you believe that this is not feasible, it would be a good idea to stay away from the demanding platform.