In today’s digital era, creating a strong online presence is an essential ingredient for a business’ success. Regardless of the size and niche, a business should use the internet to engage with their customers, address concerns, and market their products and services.
If you’re an entrepreneur who’s been struggling to do all of these things effectively, consider using Facebook. Once used properly, this social media platform can be a powerful tool for you to level out the playing field in the business arena. Informative Facebook posts might be the only thing you need to improve your conversion rate and increase your profit.
But First, What Are Conversions?
Before you dive into the basics of social media marketing and use the Crello Facebook post maker, it’s essential that you know what conversions are. This will give you a better idea on a potential customer’s online journey with your business or website.
In its simplest sense, a conversion happens when an online visitor completes a specific goal in your website. For example, your website might be created in order to acquire an online visitor’s contact information for a newsletter subscription. Once an online visitor completes filling out a form, the conversion is already occurring. With this information, you’ll have better chances of knowing a specific online user, engaging with them, and turning them into a buying customer. The total percentage of online visitors who take action on your website contribute to your conversion rate.
But Why Do Facebook Posts Improve Conversions?
Of course, everyone knows that Facebook isn’t the only social media platform available in the world today. Instagram, LinkedIn, and Twitter are some of the most common alternatives to Facebook. However, even with this diversity, a lot of businesses are still using Facebook to improve their conversions—and you should probably do the same.
To give you a better idea of why Facebook posts can improve conversions, take note of the following points:
1. Most customers spend their time on Facebook.
As mentioned, there are a lot of social media platforms that can become alternatives to Facebook. But unlike other social media platforms, Facebook has the most number of users, with over 2 billion and counting. Because of this number, you can be sure that your posts will reach more people around the world. It’s even safe to assume that regardless of who your target market is, you can easily find them on Facebook.
2. Facebook posts are one of the most targeted forms of advertising.
As an entrepreneur, you’re already aware of how important marketing is to a business’ success. With a comprehensive marketing plan, you’ll be able to promote your products and services to the right target audience or to the people who are actually interested in doing business with you.
Targeted advertising is one of the things you can truly enjoy through Facebook. This feature allows you to find your target market online by filtering them through their age, location, behavior, and interests. This can be a godsend for entrepreneurs like you to engage and create healthy relationships with potential clients.
If you are selling different types of products for different people, targeted marketing can make it very easy for you to get your point across. For example, if you’re introducing women’s shoes on Facebook, you can set your posts to be visible for women only. Depending on the style, size, and price of your product, you can also filter your posts to be accessible to young professionals, parents, or seniors.
3. Facebook posts are one of the cheapest forms of advertising.
Investment will always be a requirement when you’re starting and running a business. You need to have money to pay for your capital, supplies, and employees, among others. So if you’re looking for an advertising medium that will not burn a hole through your pocket, maximize Facebook posts. Since signing up and creating a profile in this social media platform is free, you can post your offerings in your profile and different online groups without spending a single cent.
Through sponsored posts, you may only need to spend around $5,000 in order to reach 1,000 people. And because Facebook allows you to filter your audience, you can set your posts to be available to people who are part of your target market. The more focused your online reach is, the faster and easier it is for you to gain buying customers.
4. Facebook posts can provide fast results.
Investing in a particular marketing campaign and waiting if this campaign is effective or not can be stressful. More often than not, you’ll feel stuck because you won’t have any idea what you should and shouldn’t do with your marketing efforts. You have no choice but to wait for the results.
If you don’t want to experience this kind of waiting game, make the best out of your Facebook posts. Because this medium is accessible to everyone across the globe, you’ll have peace of mind knowing that your marketing campaign will give you fast results. You can pay for a sponsored post in the morning and expect to improve your conversion within the same day.
5. Facebook posts can build customer engagement.
You’ll come across a lot of competitors in the business. Regardless of how innovative your products and services are, you’ll likely find a business that is already offering something similar in the market. This is one of the reasons why customer engagement is more important than ever. For your business to stand out from the competition, you need to communicate with your potential customers and maintain a professional relationship with them even after they purchase a product or service from your business. You can achieve this goal faster by using Facebook posts. Because you’ll experience real-time results from your Facebook posts, you can better communicate with your customers through this platform.
It’s A Long-Term Commitment
No matter how informative and engaging your post is, keep in mind that success will never happen overnight. You’ll need to be patient and persevere with your efforts in order to succeed. Along with the information you can get from this article, allow yourself to commit errors and learn from them moving forward. All of the things you’ll do with your Facebook posts can contribute to your learnings and successes in the long run!