Facebook is about so much more than simply keeping up to date with the goings-on of one’s family and friends. Most people who utilize this popular social media platform also use it as a way in which to keep up with their favorite brands and, in certain circumstances, to discover new ones too.
With this in mind, here are a few ways that your business can leverage Facebook marketing in 2020 and beyond.
Run targeted ads
Sponsored content on Facebook is the best approach when it comes to generating leads and increasing brand awareness. According to the official 2019 third-quarter report, there has been an increase of 28% in ad revenue over the course of the last year. This means that more and more businesses are catching on to the effects of Facebook paid advertising and using it to their advantage.
The great news is that Facebook allows very specific ad targeting, therefore allowing you to basically hand-pick who is exposed to your ads. It is definitely money well spent when you consider how it is practically impossible to target other forms of traditional marketing to such an extent, such as handing out flyers or putting up posters.
Embrace Facebook Stories
Businesses can now run their Facebook ads via the Facebook Stories add-on feature as opposed to in a person’s generic newsfeed. With the popularity of Facebook Stories continuing to soar, this is a creative new way in which to get your target audience’s attention. Not quite as clued up on how to use Facebook Stories as you would like to be? It can often be to your advantage to rope in a NYC digital marketing company to assist you in getting it right.
Video content and mobile
Believe it or not, but people utilize Facebook differently when using a mobile device compared to when using a laptop or desktop computer. Research shows that a mobile user’s attention span is shorter than when that same person is browsing via a laptop or desktop.
Considering that an estimated 94% of all Facebook ad revenue comes from mobile, it is important to familiarize yourself with how to capture and hold these particular users’ attention:
- Display your logo and relevant brand info at the very beginning of your ad.
- Communicate the key message within the first five seconds of your video, and elaborate from there.
- Keep the video content short and concise.
- Consider doing the video without any audio, or if this is not possible, consider inserting subtitles. Not everyone will have the sound turned on when viewing the video if they are browsing via a mobile device.
- Have a strong and appealing call to action.
Remember, if a Facebook user views more than just a couple of seconds of your video ad, be sure to retarget them with a traditional Facebook ad or a Facebook Stories ad shortly afterward to reignite their interest in your offering.
By keeping this advice at the forefront of your Facebook marketing strategy, you are sure to reap the rewards in the present and the future. Here’s to making a bigger impact and truly embracing the power of social media marketing.