When it comes to taking a digital product from idea to reality, there are some essentials to keep in mind in order for it to be a success. Read on for a list of five.
Make a Plan
First, plan what a successful launch looks like. Who will it ultimately attract? In how long, and what will be its impact? Map out each step and what needs to happen in order to check it off the list. Make sure all team members weigh in on the project outline, too, and add or delete what is not needed. That way, everyone can stay in the loop and not get blindsided by potential developments as the launch takes shape.
Set a Budget and an Audience
Next, set a digital marketing budget for your business. Identify the launch components, such as development, design, strategy, and marketing, and set a budget amount and work scope for each. For example, building a website to showcase the product may go under development, while making new logos would go under design. Any ad copy, campaign management or writing would be tasks for marketing. Once that is done, do persona research. Nail down who the target audience is, what their likes and dislikes are and why they are likely to buy (or not to buy) the product. Everything that is done in the campaign must keep these consumer types in mind.
Get Help to Put the Plan into Action
If your team is stuck on what to do, get assistance from a digital product development agency. They can help fill in any gaps in your planning, make sure you are on the right track and follow up with you throughout the campaign. If, for example, you do not have strong digital marketing members on your in-house team, enlist help from the marketers at the agency. They can craft content around what you hope to promote, give you feedback, write copy that gets consumers buying and talking, plus make sure your product stands out among competitors.
Determine Useful Channels
Once the basics of the launch are determined, figure out where the product will be promoted to the world. If the marketing budget is small, consider focusing on social media such as Facebook, Twitter, Pinterest, and Instagram, as well as a product webpage. Make social media pages for it to drum up interest, converse with potential buyers, spread the word and answer questions. The website can go more into depth. If there is a lot to spend, consider Google Ads to target browsers, print ads that are eye-catching and vibrant and maybe an ad on a streaming platform. Narrow down the ones that are most likely to boost business and generate leads.
Track Goals
As the campaign is launched, running and concludes, track goals to see what was and was not met. Then, you and your team will be better informed when it comes time to launch the next product. Programs and apps such as Google Ads and Analytics make it easy to see revenue, targets, and data related to leads, consumer behavior, preferences and location and how various channels play into the overall impact of the launch. Get and track data on a daily, weekly, monthly or yearly basis to track history and goals.