Regardless of whether you are a startup business or have been established for a number of years, ecommerce sales are highly beneficial for your business. Sometimes, however, there can be declines and plateaus in sales, but these shouldn’t be anything to worry about or become disheartened over. You may have found that your previous methods have been unsuccessful recently and you need new strategies to help increase sales on your ecommerce site. Fortunately, we have put together some simple, yet useful tips to help you achieve exactly this.
Seek Professional Help
Sometimes one of the most beneficial things to do is to seek professional help. By using an ecommerce marketing agency, you can utilise specialists that have years of experience helping businesses to increase their sales through different marketing techniques. They are able to use a variety of different tools to assist your business in generating the most leads.
Target Existing Customers
If your sales aren’t increasing or you feel as though your business is having trouble growing, then you may feel that this is because you don’t have enough customers. However, there has been research to show that compared to new customers, loyal, existing customers have a higher conversion rate, they also add more items to their shopping cart and even generate more revenue every time they visit the site. Despite this, it is always beneficial for a business to gain new customers, however that can be more expensive.
Trustworthiness
If your site appears to be untrustworthy then they are less likely to shop on your site. Firstly, ensure that your website is secure, especially with cyber security being more important than ever, so you want to make sure that their information is secure. You can display security badges on your website to prove that you’re a trustworthy site, but obviously only do this if your site is actually secure.
Testimonials
Testimonials are incredibly important for increasing sales on your ecommerce site. If a user can read honest reviews about a product, then they are more likely to want to buy a product. However, you will want to make sure that you take your testimonials one step further by including a photograph and the full name and title of the person for extra credibility. This is because it shows a real person and not just someone that has been made up, which is more appealing for a customer looking to purchase a product.
Consider Mobile Users
As we tend to work on desktops more often than not, it is sometimes forgotten that most consumers tend to use mobile devices to do their shopping, due to the convenience and ease. Millennials also tend to use their mobile phones more for online shopping, so you need to consider your audience when designing your website. Plus, you will need to make sure that your website is well-optimised for mobile devices, as if it isn’t mobile friendly, then it can turn potential customers away and can be the reason for a decline in sales.
Accept Different Payment Methods
By giving your customers more ways to pay for the products on your website, then you aren’t alienating any potential customers. Make sure it is very clear on your site, and even include it as a USP across the site, so customers are aware before they make it to the checkout. From debit cards to credit cards and even now Apple Pay, these are just a couple of potential ways that your customers could make payment on your site.
Hopefully these simple tips have given you some ideas to help your business to increase sales on your ecommerce site. If your sales begin to drop, then it is time to come up with creative ways to market your products online or actively seek help from a digital ecommerce agency.