In 2020, the world was hit by the coronavirus outbreak. To date, more than 22.9 million Americans have been infected with the virus, resulting in over 381,000 deaths. And with government guidelines ordering as many people to work from home as possible, marketing firms are just one of the many industries affected by the pandemic.
If your team is having to work remotely, there are things you can do to keep connected, helping to ensure projects and tasks are executed correctly. To help, here are some tactics you can implement into your plan today.
Adhere to Guidelines
If you can work at your business premises, you must adhere to government guidelines, especially if other members of staff are coming in and out. Wearing face coverings, maintaining social distancing, and installing sneeze guards from Sneeze GuardEZ are all practical solutions to reducing the risk of catching and spreading the coronavirus. As restrictions begin to relax and employees start returning, you can’t take your eye off the ball.
Use the Right Platform
To keep all employees engaged and focused on their workload, it’s your job to use the correct video conferencing platform. Whether it’s Skype, GoToMeeting, or Microsoft Teams, choosing a platform that is simple to use will ensure employees of all abilities and skills can use the software with ease. If you aren’t sure which tool to pick, it’s advised to go with popular options like Zoom that offer great value and allow you to connect via a computer, laptop, or smartphone device.
Schedule Regular Meetings
As the owner of a marketing firm, it’s your responsibility to keep in constant contact with your team to make sure they’re working to the best of their ability. Regular team meetings are a great way to check in with your staff and iron out any problems before executing a marketing campaign. You should also schedule one-on-one meetings that offer a more personal encounter with your colleagues.
Prioritize Wellbeing
The coronavirus pandemic has had a huge effect on millions of people’s health and wellbeing. While there are advantages to working from home, many people feel isolated from the outside world which can negatively harm their mental health. If you have noticed a team member isn’t performing at their best, scheduling time for an informal chat can make all the difference. To boost morale and keep spirits up, prioritizing your employee’s health and wellbeing is important.
Have Some Fun
For employees to stay on top of their workload, you should factor in some time for a bit of fun. Like you would in the office where you have a coffee break with your team, there are lots of games you can play virtually that will give your team something to look forward to. Whether you host a game of Pictionary or do your own quiz, an element of humor can boost productivity levels.
To deliver a successful marketing campaign, you and your team must work in sync and keep communication lines open. While the COVID-19 pandemic has changed the way businesses operate, all the tips above can help you stay in touch with colleagues.