There are many different professions that you can choose from after high school. While most offer degrees you can pursue in college, that doesn’t necessarily mean that every degree offered is actually worth pursuing. Marketing, however, is definitely a degree that you will want to go after if that is where your interests lie. Here are a few of the reasons why this is so critical.
Easy to Get A Loan
One of the top reasons a marketing degree is worth pursuing is because it is very easy to get a private student loan to cover the financial gap between grants, scholarships, and outstanding balance. Since marketing covers such a wide degree of opportunity, there are many fields to choose from after you graduate. While pay may vary depending on what specific industry you find yourself in, but you’ll likely find openings that require graduates with marketing know-how.
For the Experience
If you have never worked in the marketing industry, but still want to pursue that profession, you can look to a college degree. Marketing is highly competitive and if you are competing against others who are looking to get into entry-level positions, a college degree can set you apart from the rest of the crowd. A marketing degree will also arm you with specialized knowledge such as SEO techniques, leveraging your social media presence, as well as the current best practices within the industry.
You Want to Stay Current
As with most industries today, marketing has undergone dramatic changes in the past decade. If all you know are traditional marketing techniques and philosophies, then you will definitely want to attain a degree in marketing. With the advent of modern technology, marketers can now collect data on every individual consumer in the world and analyze it with the touch of a button. This is a concept that is hard to grasp for marketers that have not kept up with the times. Today’s marketer should have at least a working knowledge of how to use such things as artificial intelligence, digital marketing, and augmented reality.
You Want to Become an Entrepreneur
If your life goal is to become an entrepreneur, you will need more than just a good idea to become successful. The business graveyard is littered with grand ideas that were simply not marketed correctly. You certainly do not want your brainchild to end up there. This is why a degree in marketing is definitely needed. When you gain knowledge in marketing, you can brand your idea and sell it to people on their terms. You become better at being able to read the market and its demands.
You Want to Go Further Easier
If you entered into your current company at an entry-level position and have perhaps moved a step or two up the ladder, you should know that it is generally much easier to climb higher with a degree under your belt. In some professions, a degree is considered to be the bare minimum to getting certain positions so if you have any desire to move up in your organization, it’s definitely something for which you should be aiming. By having a degree, you are automatically putting yourself into a better position than others who are looking for the same position you are.
Changing Careers
You may reach a point in your professional life where you want to change careers. Whether this is a result of boredom with your current position or changing interests, you should be degree-qualified before making the jump to the marketing industry. Many people feel they may have a particular knack for advertising or promotional work, but they should also know that there is a lot more that goes into the profession than just gut instinct. This is true even if you have a degree in some other professional industry. Becoming a highly-regarded professional in marketing means that you have mastered a plethora of skills in your area of expertise.
You Want to Be Crucial for Other’s Success
When you are involved in marketing, no matter what industry the marketing is in, you are placing yourself in a crucial position in regards to the success, or lack thereof, of that particular business. No matter what a company is involved in, they need to be marketed. Not only so that people become familiar with the brand, but also so that people become more familiar with the products or services that they offer. When you are working in the marketing department of a company, their success rests on your shoulders. That’s something that looks great on any resume.