B2B marketing is hard. With increased competition, it has become a challenge for B2B businesses to acquire and retain customers.
Omnichannel marketing strategy is a great way to boost growth as companies adopting omnichannel marketing see over 9% growth year over year.
B2B marketing tools play a significant role in optimizing your omnichannel marketing strategy and helps you in acquiring, nurturing, and retaining customers. They are necessary to improve business productivity.
The use of the right tools offers so many advantages:
- Automation of redundant tasks and nurturing the customer at every stage of the buyer journey.
- The increased flow of quality leads in the sales funnel.
- Improved customer loyalty.
- Repeat purchases for more profits.
- Exceptional customer support to keep the customers happy.
However, choosing the right B2B tool for your business can be daunting. There are so many b2B tools available in the market and all of them claim to be the best.
Here, in this article, I have listed the top five B2B tools that every business needs in 2021 and ahead.
So, here is the list:
1- EngageBay
EngageBay is an all-in-one marketing software that helps B2B businesses improve their marketing efforts and offer exceptional support to their customers. The tool is trusted by over 29,000+ customers worldwide including Webnovo, CyberSprout, Stormchasers, Diva, and Tommy Davidovic.
EngageBay’s marketing suite includes email marketing, lead capture, landing page, SMS marketing, workflow automation, social media management, push notifications, and video marketing.
Top Features
- EngageBay offers some of the most essential and useful integrations like Zapier, SendGrid, Shopify, Stripe, and LinkedIn.
- With the “Landing Page Builder”, you can create responsive and SEO optimized landing pages for your campaigns using inbuilt templates.
- You can build customizable web forms using the drag-and-drop designing tool to capture relevant business leads.
- You can enhance customer engagement by leveraging the “Push Notifications” feature. This feature lets you send an instant push notification to customers’ devices.
2- Zendesk Help Desk
Zendesk is an excellent help desk software with powerful features. You can offer exceptional support and automated customer messaging using this robust tool. Popular brands like Mailchimp, Uber, Tesco, Khan Academy, and Siemens use Zendesk to offer excellent customer service.
Top Features
- Zendesk supports various messaging and live chat integrations like MaestroQA, TypeGenie, and ChargeDesk.
- The support desk software has an intuitive and easy to use interface.
- To make the conversation more interactive, Zendesk offers tons of beautiful help desk themes.
- It allows you to add live chat functionality on your websites and mobile apps.
- In between conversation with customers, you can also send GIFs, images, emojis, and forms to improve customer engagement.
3- Leadfeeder
Leadfeeder is a popular and very useful website traffic tracking software that helps you generate more leads using your website visitors. Over 30,000 agencies like Eventbrite, Framery, Meltwater, and Cision are using Leadfeeder for quality lead generation. The software automatically checks which companies have visited your website, how they found you, and whether they are interested in your product or services.
Top Features
- With “Leadfeeder Contacts”, you can see the contact details of any person who visited your website. It reveals the phone number, email, and LinkedIn profile.
- You can integrate the tool with a majority of CRM tools like HubSpot, Pipedrive, Zoho, and Salesforce.
- With personal email alerts, you get alerts via email whenever someone from any company visits your website.
- You can see the specific pages that the company visited, the referral channel, the time spent on-page, and the action taken.
4- SEMrush
SEMrush is an all-in-one marketing tool you need to grow your business. It lets you cover every aspect of B2B marketing such as SEO, PPC, content marketing, and social media marketing. The platform is trusted by some of the world’s best brands like Quora, Tesla, Vodafone, Walmart, and Forbes. Because of its great features, over 7 million marketers are using SEMrush to boost their marketing efforts.
Top Features
- SEMrush offers over 40 tools to power your marketing efforts for SEO, PPC, Content, and Social Media.
- With the “Keyword Magic Tool”, you can search for perfect keywords from a database of over 20 billion keywords.
- With the “SEO Writing Assistant”, you can create engaging content using various content suggestions and readability recommendations.
- The “Backlink Gap” feature allows you to find thousands of quality link prospects and opportunities.
5- Marketo
Marketo is an advanced marketing automation tool that allows automating complex and time-consuming tasks. It is officially provided by Adobe. The tool helps businesses in marketing automation, email marketing, and lead generation. Some of the top brands including Mitel, Panasonic, Fujitsu, and BetterCloud are already using Marketo for better growth.
Top Features
- It offers over 550 integrations including Salesforce, Microsoft, Facebook, Netsuite SugarCRM, and LinkedIn.
- By using the “Cross-Channel Engagement” feature, you can optimize your website and web pages for SEO.
- You can send in-app and mobile push notifications to the users based on triggered activities to increase user engagement.
- With ad channel integration like Google Ads, Facebook Ads, and Twitter ads, you can manage paid campaigns directly from your Marketo account.
Conclusion
The B2B buyer journey is long. You need to reach the prospects at the right moment and at the right channel. An omnichannel presence is needed to increase brand presence. The tools discussed in this article are great to support your marketing activities at every level.
From video marketing to email marketing, these tools assist your marketing teams to generate quality inbound leads that are easy to convert. B2B marketing is all about improved visibility and managing your brand reputation. Make use of the top B2B tools to upscale your B2B profits.