For many years now, page speed has been considered a ranking factor. While it started as a metric used to gauge how fast site visitors can view content they have requested, page speed has evolved into one of the critical indicators of the overall user experience.
Just like mobile marketing optimization, your page speed can help you get ahead of the pack, given that it’s done right.
Why Page Speed Matters
While unfortunate to note, page speed is often overlooked. However, it is one of the primary factors that can affect retention, customer attention, and conversion. Not convinced? Let us explore some relevant statistics:
- At least one out of five online shoppers abandon their carts when the transaction process is prolonged
- A staggering 79% of customers that are not satisfied with a site’s speed are less likely to visit again
- At least 47% of customers expect webpages to load in 2 seconds (or less)
- According to Amazon, a one-second webpage slowdown can cost a whopping $1.6 billion in annual revenue
In 2017, Google highlighted the importance of page speed by announcing they have included mobile site speed in their considerations when ranking sites on Google’s “mobile-first” pages.
The Peerless Benefits of Boosting Page Speed
Boosting page speed has many benefits that are hard to miss. Undeniably, one of the most enticing benefits of increasing page speed is improved user experience. When visitors have a great experience on your site, they are also likely to interact and engage more and view more pages.
Better page speed can also translate to an increased number of pages Google crawls and indexes. The more pages Google indexes, the better the chances are for the individual pages to rank.
Final Thoughts
The importance of boosting page speed cannot be overemphasized. If you are clueless as to how you can boost your page speed, it is recommended that you invest in the services of a professional. Their expertise and guidance can help ensure you can get ahead of the pack.
About the Author: Shawn Byrne is the founder and CEO of SEOPhoenix.net. Shawn started his career in I.T. troubleshooting workstations, servers and networks, then went on to doing SEO as a side project and quickly found success in ranking websites. It was easy for him to grasp not only the algorithms but also the technical side which most SEO strategists miss and neglect because of its complexities. SEO Phoenix then grew based on its own rankings and referrals.