Brand ambassadors are a powerful marketing tool because they are effective and useful in different platforms and campaigns.
They are not only great for events and demos but they can also boost your brand’s PR on social media, paint your product in a more positive light on word-of-the-mouth marketing, and influence your customer’s behavior on your e-commerce platform.
There are tons of avenues in which brand ambassadors can help your business. That said, we have listed a few reasons why brand ambassadors are important and how they can help boost awareness for your brand.
Leave a lasting impression on your customers
Most people think that brand ambassadors are only good for events and public gatherings. However, what they fail to understand is that brand ambassadors are the representative and face of your brand. They humanize and give your brand a human façade.
If you are a startup company, then chances are your customer’s first interaction with your products is through your brand ambassadors. They are the team on the ground and the frontline, greeting your customers, leaving a lasting impression, and selling your products to them.
Without them, there would be a big disconnect between you and your customers. You would not have anyone to facilitate the conversation about your brand and products.
Increases your followers
One of the most important types of customers is the repeat customers. If a customer repurchases your product, then you can automatically assume that it is good and that they have an enjoyable experience with your brand.
Once you hire a promotional brand ambassador with an already established reputation and a huge number of followers, then you already have access to their network and followers too. And since hiring brand ambassadors is usually a long-term deal, you can consider them as repeat customers as well.
With that, they can paint your product in a more positive light and make it seem to their followers that your product is worth repurchasing. By default, you now have acquired new followers for your brand that you can easily turn into repeat customers.
So besides gaining more followers, your product also gained more credibility thanks to these brand ambassadors who vouched and swore by the quality of your products.
Build your reputation
Brand ambassadors are like a package deal. Once you sign a contract with them, you are also signing what they advocate and believe in. That said, it is important that you sign a contract with someone whose beliefs align with your brand image as well.
By doing so, you can easily craft a successful marketing campaign without any worries or bumps along the way. On top of that, businesses who are still new in the industry can simply piggyback on these brand ambassadors’ reputations and start building their own from there.
It is worth noting that building organically from scratch is still the most ideal. But, hiring a brand ambassador who shares your same views would make the marketing and PR campaign a lot easier especially if you are a startup and still new to the industry.
Finding the best brand ambassador
Now that you know what brand ambassadors can do for your business, it is time to start finding the best one who would represent your brand. You can hire an influencer, affiliates, experts, artists, and many more. What is important is you find a brand ambassador who is aligned with your brand’s image and would happily rally for your products.
Because at the end of the day, what matters the most is that you hire someone effective and someone you can easily work with. If you just simply hire anyone, then it might just be a waste of resources and it might even make your marketers’ job a lot more difficult.
With that, you should figure out what your goals are and then understand how hiring a brand ambassador can help you achieve those goals. Doing so would save you a lot of time and unnecessary expenses.