If you have a genuine love and passion for web design and coding in general, then starting a web design agency could be a great idea. If you have never looked into it, you might assume that it’s complicated, but you could actually have your own agency up and running in under a day. As a matter of fact, you don’t even need to be that skilled or an expert in web design to start an agency if you play your cards right. Let’s take a look at how you can start a web design agency in 2022.
Learn the Basics
The very first thing you should do before starting an agency is a bit of research on web design. You should at least know some of the basics of hosting, HTML and CSS, graphic design, and different web design platforms. You don’t need to know them inside and out as we’re going to show you a way to build an agency with minor experience, but the more you know, the better it will be.
Choose Your Model
There are different ways that you can run a web design agency. You could simply start as an independent designer and use your personal image and name as your brand, hire people and do the work in-house, or work with a white label agency.
If you don’t know what a white label web agency is, it is a team that will handle all of the work for you but will allow you to get credit for it. These agencies offer their services at a discount so you can make a margin. You offer your services at a markup, gather all the details of the job and collect payment, then turn the work over to the agency who will take care of everything for you.
When looking for a great white label website design and development agency, look for a respected name with plenty of experience. Going with a white label team is by far the simplest way to run an agency, so consider the option and give them a look if you need more details.
Build a Portfolio and Gather References
Your portfolio will be very important as it will show people what they can expect from you. You will also need to gather some references and early testimonials to show social proof. The best way to go here is to either work for free or at a big discount. If you’re going to the white label route, then you can charge clients the same amount the third-party agency does. Treat your first clients like gold and they will be more than happy to vouch for you. Don’t forget to ask them if you can use their website as an example too.
This is all you need to know if you want to start a web design agency. Everything else comes with practice, perseverance, and a little bit of marketing savviness. Good luck!