Establishing a digital presence for an oil company is no easy task. However, it need not be that difficult either. For that, you must first prepare an effective SEO strategy.
In this article, we’ll look at five things you must ensure when preparing an effective SEO strategy for your oil company.
#1 Know Your Target Demographic
Unlike your usual consumer goods, oil isn’t a product that caters to a wide demographic, especially the oil that comes straight out of an oil company. The target group here is mostly businesses that will then take the produced or refined oil and then package it for consumer use. Therefore, the first step in designing an effective SEO strategy for your oil company is to know your target demographic.
You’ll mostly be targeting businesses and companies that sell oil to the public. These can be businesses that sell oil at gas stations or even cooking oil, depending on the type of refinement your oil company offers.
You can also sell your oil to offshore companies, in which case your target demographic will become a bit larger. In such a scenario, you’ll not only have to cater to a local demographic but will also have to strategize and define your demographic for a global market.
#2 Define Clear Marketing Objectives
The purpose of defining clear marketing objectives is to decide what exactly your plan is when you’re out promoting your oil company.
Are you a new company looking to establish your online presence? Or, are you an established oil company that is trying to increase its business impact by appealing to more customers? These are the questions you have to ask when you’re trying to define your marketing objectives.
Work with a local digital marketing agency that can help you define these objectives and also identify your target audience and the best possible SEO strategies going forward.
For instance, Tulsa is known as the oil capital of the world. It’s possible that your oil company might be based in Tulsa too. In that case, work with any renowned Tulsa SEO company that provides the SEO services you need to generate organic traffic to your website and improve your brand’s online presence.
This Tulsa-based SEO company can also help you with content marketing, build a social media presence, and even develop a website for your company that can appeal to your target audience.
#3 Keep an Eye on the Latest Trends and News in the Oil Industry
The global oil and gas market is worth over $7,330 billion at present. With time, this market will only grow bigger, and so will its value. Given how dynamic the oil industry is, you must keep an eye on the latest trends and news surrounding the oil industry.
This is important because doing so will help you bring changes to the way you optimize your content to cater to the latest trends and developments in the industry. This, in turn, can help you come up more often in search queries.
For instance, if the price of oil across the globe is increasing exponentially, but your prices are still somewhat low, you can write blog posts that highlight this fact and, in a way, promote yourself while catering to these developing trends. Or, if there’s been a major leak at an oil reserve or refinery somewhere in the world, you can write a blog post that will highlight how you maintain safety standards at your refinery.
#4 Promote What You’re Doing for the Environment
Environmental concerns are deeply connected to oil usage. Oil is not that good for the environment, especially oil leaks and spills in the seas and oceans. Therefore, it’s only logical that you play your part and do something for the environment while addressing these safety concerns.
It could be that you’re donating to environmental agencies, or maybe you’re renovating your refinery to prevent oil leaks and spills. You can also promote how the procedure you follow to produce or refine oil does minimal damage to the environment.
#5 Keep an Eye on Your Competitors
Always keep an eye on what your competitors are up to. Whether it’s a new campaign or blog post, you should be aware of their every move. In doing so, you’ll have the chance to rethink your SEO strategies if necessary.
You can also have the digital marketing agency you’re working with do this job for you. They can analyze your competitor’s online and SEO performances and report back to you with suggestions on how you can best compete against them.
That’s all for this post. Keep these points in mind when you’re developing your oil company’s SEO strategy, and you will not have a hard time trying to establish your company’s digital presence.