Until a few years ago, basic SEO tactics were all that you needed. The focus was largely on search engine algorithms, and keyword stuffing was the name of the game. But times have changed, and people are becoming increasingly conscious about the type of content they want to consume. If you want to climb to the top of the search engine results pages (SERPs) today, your content would first have to fulfill the needs of the people. That means creating high-quality content and employing a different approach to SEO. Artificial Intelligence can make this a lot easier. With the right AI SEO tools in your content marketing toolkit, you can optimize SEO and content creation workflows to create better content, to stay competitive in search. In the upcoming sections, we’ll tell you how. But first, let’s cover the basics – What exactly is AI SEO?
AI SEO Tools: Explained
With AI being a core component of Google’s Rankbrain and BERT, it has become important to understand how AI impacts search engines, and how you can leverage it to boost SEO.
When you start with content optimization, you would first try to find out what search engines like and value, whether in the form of content quality, keywords and phrases, topic clusters, or anything else. Then, it’s a matter of meeting those standards to help the content rank better on the search engines. While SEO professionals are experts at this game, AI SEO tools can tackle some of these tasks faster and with more efficiency. That is not to say that AI tools can replace humans because content would always need a human element. But AI tools can certainly make good assistants, helping you gain a competitive advantage in the digital space.
To explain AI SEO in the simplest terms, it is the application of artificial intelligence techniques and tools for search engine optimization. Most search engines rely on machine learning and natural language processing (NLP) to understand and recommend relevant content to searchers. AI SEO involves using technologies built on the same techniques to automate SEO tasks and improve SEO performance. These AI SEO tools identify patterns in data to provide users with accurate suggestions for optimizing content.
AI-powered SEO tools can help you –
- Create and optimize content to match the audience’s search intent
- Automate time and effort-intensive SEO tasks
- Obtain targeted SEO suggestions
- Personalize SEO campaigns for different channels
With that, let’s take a look at how you can use AI SEO tools to improve your content’s all-around SEO performance.
Using AI SEO Tools for Better SEO Campaigns
AI can be a real game-changer for SEO. And if you know how to leverage these AI tools well, you can surpass your competitors in no time. Here are some ways you can use different AI-powered SEO tools to improve your content’s performance –
1. Creating SEO content at scale
With search engine algorithms becoming smarter, creating content that ranks well on SERPs is only going to get harder. Content teams have to consistently create high-quality content, scale their content production, and ensure efficient on-page SEO optimization to be able to compete. This can be a lot of work. But having an AI tool by your side can make this a lot simpler. Narrato is a good example here.
Narrato is an AI content workspace that comes with a range of AI tools to assist you with every aspect of SEO content, whether it’s content creation, ideation, or optimization.
Here’s a brief look at some of the tools offered within Narrato’s AI content assistant –
- AI SEO Content Brief Generator: This powerful tool generates a comprehensive SEO content brief, that provides writers with all the parameters needed for creating SEO content. The SEO content brief comes with a list of topic-relevant keywords, references, questions to include, references, target word/paragraph/heading count, and more. When you generate an SEO content brief on Narrato Workspace, you also get an SEO score to track how well your content meets the criteria laid down in the brief.
- AI Topic Generator: This feature can be quite useful when you need unique SEO-friendly topics for your content. When you provide the tool with a keyword or theme, it generates a list of topics that you can add straight to your content project on Narrato Workspace.
- AI blog post writer: The AI writer on Narrato can be an invaluable tool for creating high-quality content that aligns with your SEO goals. All you have to do is provide the tool with some context, select your tone and audience, and click generate. This AI writer can help you with blog post introduction, conclusion, content outline, SEO meta description, paraphrasing, content improvement, and more. And its use cases are not limited to only blog content; it can also help you with emails, product descriptions, video hooks/descriptions, web and marketing copy, and much more.
- Narrato’s content editor can also help you with content quality improvement and optimization, such as enhancing readability, detecting grammar/spelling errors, and so on.
Narrato Workspace offers an AI image generator and several other features for managing your content workflow as well.
2. AI SEO tool for keyword research
You might want a dedicated keyword research tool that tells you which specific keywords to target to improve your content’s visibility and rank higher in the SERPs. Traditional SEO tools can certainly help you here, but they tend to provide only surface-level data. With AI SEO tools, on the other hand, you can get strategic insights to build keyword clusters and make smarter decisions regarding your keyword strategy.
KeywordInsights AI is an AI SEO tool that can provide you with strategic keyword insights. This tool harnesses the power of natural language processing (NLP) to analyze and examine the search engine result pages (SERPs) so that it can group keywords into clusters based on the search intent. The USP of this tool is keyword clustering.
KeywordInsights AI can also help you figure out which keywords you need to target in a single page, and which ones will have to be spread out over multiple pages. Here’s a look at the unique features of this AI SEO tool –
- Keyword Discovery: With this feature, you can get 1000+ related search terms related to a topic. It also provides you with relevant keyword data, like keyword difficulty, search volume, CPC, etc.
- Keyword Distill: This feature provides you with insights into what keywords your competitors are targeting and already ranking for. All you need to do is enter a competitor’s URL or domain and you’ll have all the info you need.
- Keyword Clustering: With this tool, you can group the keywords into relevant clusters based on the search intent behind them. You can group a whopping 2.5 million keywords (!) in one go. The keyword clusters help you determine which keywords you can group together and target on the same page.
- Search Intent (Context): The tool can accurately detect the search intent behind keywords, using country-specific, live SERP data and a pre-trained machine learning model that is based on more than 2 million keywords. This will help you figure out if you need to make long-form articles, product pages, or if the intent is split so you can rank twice.
- Keyword Ranking: Besides clustering and search intent, Keyword Insights also provides you with relevant information about where you stand in terms of ranking and the URL associated with each keyword.
3. Using AI to develop an SEO strategy
AI SEO is not just about finding relevant keywords – it can help you develop a foolproof SEO strategy to help you climb to the top of the SERPs. Some AI SEO tools can provide you with recommendations on what topics to cover in your content, so you can make sure there are no gaps in your content. AI can also identify content and link building opportunities, map customer intent, and provide competitive insights to help you define a more effective SEO strategy.
Diib is an AI SEO tool that can prove to be quite useful for building a comprehensive SEO strategy. This tool can help you with targeted SEO and traffic insights, automated website monitoring, and benchmarking against competitors, among other things.
It essentially works as your personal SEO specialist. It scans your website and then provides you with a website score, analytics reports, ranking, growth opportunities, and other relevant information. Here are some of the standout features of this tool –
- Diib Answer Engine: Provides custom growth plans that are continuously updated. It gives you targeted suggestions for improving SEO, social, mobile, and overall user experience on your website.
- SEO and Keyword Research: Diib lets you keep an eye on your competitors, monitor backlinks and SEO keywords, research new keywords, and come up with content ideas. There is also a Rank Guard feature that alerts users whenever your keyword rankings go up or down.
- Competitor benchmarking: Diib also helps you asses how well your website and content stacks up against your competitors.
- Website monitoring: Diib also offers an automated website monitoring feature for keeping a tab on key issues like website speed, security, ranking changes, competitor activity, etc.
- Daily Health Score: You get a daily website health score that is generated after assessing your website’s performance. This tool uses a state-of-the-art predictive algorithm to track your website health, based on 12 key metrics.
Wrapping Up
AI SEO tools are no longer a good-to-have, but a necessity if you want to stay relevant in today’s competitive digital landscape. By taking advantage of the AI SEO tools listed in this article, marketers and SEOs can spend less time manually optimizing their content and more time creating content that resonates with their audience. And most of these AI SEO tools offer free trials, so you can test them out today.
Author BIO
Akshita Sharma is a content creator, with a penchant for turning complex topics into engaging and informative articles. The Next Scoop, Writesonic, Benchmark Email and Sujan Patel are just a few of the top brands that she has written for.
