Blogger outreach can be an effective way to raise brand recognition and boost SEO, yet it can take considerable time and energy.
An important key to successful blogger outreach is understanding their mindset and what motivates them. A tool such as Ahrefs or Google Analytics is useful in doing this analysis of a blog’s traffic.
1. Create a list of relevant blogs.
Blogger outreach can be an effective way to expand brand visibility and draw traffic back to your website. The key is finding relevant bloggers and crafting an appealing pitch that encourages them to share your content.
Use tools such as Google, Ahrefs, and Content Explorer to quickly locate relevant blogs. Searching keywords directly within their blog search bars will reveal which are receiving more traffic. Once you have your list of potential bloggers in hand, take time to familiarise yourself with their content and style before selecting the most promising.
Try to identify any similarities that you share with the blogger, such as mutual connections, histories, or interests shared amongst them, that will help create rapport and increase the chances of their responding to your email.
2. Create a personalised pitch.
Blogger outreach is one of the key components of any link-building campaign, yet it can also be a time-consuming and labour-intensive process.
To maximise efficiency during this process, setting specific goals should be your top priority. Utilising the SMART goal-setting approach will allow you to set measurable and attainable objectives that will serve as guides for your campaign.
Once your goals are clear, the next step should be creating a personalised pitch. Find out which content types the blogger prefers posting and whether or not they accept guest posts and other types of submissions.
Consider using an email finder tool to streamline the process and boost results. Some tools allow you to filter by niche, SEO metrics (e.g., domain rating or Ahrefs score), or traffic, making it easier to target relevant bloggers. Furthermore, these tools also track your outreach emails and analyse data, which allows you to make better decisions and optimise performance. Inkybee offers all these features plus more!
3. Send a targeted email.
Blogger outreach can be an extremely effective method for increasing organic website traffic, yet it can be time-consuming and challenging to conduct successfully. To maximise the effectiveness of this campaign and maximise results, it is crucial that a plan be put in place beforehand that allows you to set goals and measure its success.
Start by compiling a list of bloggers to contact using tools like Haro or BuzzSumo, then use Author Finder to quickly find their email addresses, saving both time and effort!
Next, send personalised emails to each blogger on your list. Bloggers tend to be busy people; generic emails won’t capture their attention as effectively. To increase your chances of getting responses from bloggers, provide compelling stories that show how your product or service could benefit them and mention any existing relationships you have with them; this will foster trust and credibility with them.
4. Make a follow-up call.
When your initial email to a blogger doesn’t produce results, make sure you follow up. Don’t send them the same pitch from before; rather, offer something new that might pique their interest, like sending them a link to an article about your company or something similar.
Another effective way to show a blogger you care is by offering to assist them with any particular needs they have. For instance, if they need assistance updating a resource on their site, offer to do it instead, as this can spark the blogger’s response and ultimately create a mutually beneficial relationship between two parties.
Set goals when beginning an outreach campaign. This will enable you to assess its success and decide whether it should continue, such as by examining how many people you’ve reached out to or the conversion rates of emails sent. Tools like Ahrefs or Hunter Campaigns can help set and track these goals effectively.
5. Follow up on social media.
Blogger outreach can be an extremely effective means of increasing online marketing efforts, but it’s critical that it be implemented successfully in order for it to bring greater traffic, links, sales and SEO in Glasgow for your company. A well-planned blogger outreach strategy could bring more website visits, linkbacks, and sales conversions, ultimately increasing both traffic, links, and conversion rates.
One of the biggest mistakes people make when reaching out to bloggers is offering money in exchange for guest posts or social shares; this sends up red flags that come across as spammy and dishonest.
Submit something of value that will appeal to them, such as offering them a sample of your product for free or agreeing to review their blog or website.
Before sending any emails, take time to learn about each blogger on your list and create their profile, including demographics, psychographics, and connection details. Use this data to craft pitches that are likely to get responses. Creating targeted pitches also gives you the opportunity to set SMART goals—specific, measurable, attainable, realistic, and timely—which will help determine which bloggers to prioritise in your campaign.