There’s more to color than you may imagine. For example, did you know that 93% of purchasing judgements are made based on visual perceptions? Or that 84.7% of consumers surveyed cite color as their main reason for buying certain products?

Those are just some of the amazing facts that you’ll learn in the infographic below, brought to us by our friends at Colourfast Printing based out of the U.K.

TheMeaningOfColorInfographic