What’s your opinion of the Donald Trump brand? That’s what CNN asked me this morning in a wide-ranging interview that covered branding, politics, and consumer behavior.
When you study the apparent appeal of the Donald Trump brand, you’ll be studying the power of branding in general. On the surface, Trump seems to be a refreshing alternative to politics as usual in Washington, D.C. But will that appeal last? Find out my take on that question in the CNN interview below.
I’d be curious to hear your take on the Trump brand. Do you agree that he gets away with saying sexist and racist things that would get him fired from any regular corporation? Or do you feel that what he says is refreshing and honest?
Let me know your thoughts below.
(Side note: Let’s keep things polite, folks. Comments that are inflammatory or mean spirited will be deleted.)
About the Author: Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing and sales optimization firm that helps brands gain 10% or more impact from their sales and marketing budgets. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.