It may be no surprise to you that it’s all about digital marketing these days. However, there are still plenty of people walking about the streets, looking up from their phone screens and seeing branding bandied about. Though it is important to put a lot of your resources into online marketing, if you really want to boost your brand recognition, you need to get off the screen and into the real world as well.
Whether you are a products or services based business, it is important that when people see your brand, they think about what you have to offer, or what they have to offer you. With this in mind, here are a few simple ways that you can put your brand out there and keep reminding your customers who you are.
Print-based media is still relevant in the digital age and, luckily, there are plenty more ways besides. Here are just 3 ideas to get you started.
They might feel like a thing of the past now that LinkedIn has pretty much secured the online networking market, but business cards are still a useful way to exchange contact details with the people you meet. They are small, handy and can now be made into all kinds of exciting designs from laser cut metal that doubles as a tool, to lego minifigures printed with employees details.
Getting your phone out to exchange email addresses at a networking event seems to stifle conversation and takes too long to do. A business card is speedy to deliver and every time they get their wallet out, your details and logo will be on display.
T-shirts, Hoodies, and Caps
It’s easy to design a t-shirt with your logo and company name. And, if you are prepared to give them to your staff for free, then it’s likely that they might want to wear them out and about. This might feel a little risky if your staff aren’t quite as excited about your business as you are though, so maybe limit the wear to events or trade shows!
If you are working in a building with lots of other companies, having your employees wearing their t-shirts and hoodies is a good way to stamp your name on your patch, so to speak. Everyone will know who you are and where to find you. Which, for B2B companies, can only be a good thing.
The postcard may be at risk of extinction but that doesn’t mean you can’t still send them. In fact, you might argue that it is your social responsibility to keep this noble writer-ly tradition alive – even if it is to market your company.
Postcards are great because they will stand out amongst the endless white envelopes people typically receive. Plus, a little novelty mail never did anyone any harm and the more fun you can make your postcard, the more likely they are to take notice.
These are just a few examples of how you can use physical entities to promote your brand.